this post was submitted on 12 Jun 2024
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[–] ssj2marx@lemmy.ml 109 points 5 months ago* (last edited 5 months ago) (59 children)

I would love a Kei truck, but I don't live in a state where you can legally have one. That said I really think that if a Japanese manufacturer brought a barebones electric Kei to the American market they could make a killing because "people who want a truck but not a massive truck" is a totally unserved market segment.

[–] Astongt615@lemmy.one 9 points 5 months ago (46 children)

Ford and Hyundai have tried to bring service to that market with the Maverick and Santa Cruz, respectively. My folks have one and love it, but I've found most people still complain because they "don't need that big if a truck" but then you mention towing/hauling capacity and they say "well why can't it just tow something small like an F150 does? I'm not trying to get a dually but if I didn't want to do X then I'd just get a car!" I suspect most people's "truck needs" would be accommodated but fomo and marketing leads buyers astray even when they already know what they want. Or they're fickle and just need something to complain about.

[–] HiddenLychee@lemmy.world 10 points 5 months ago (35 children)

What do you find people want to tow? I'm often at a loss when people bring this up because I've never once had a moment in my life where I was disappointed by the lack of towing capacity of my small car

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