this post was submitted on 12 Jun 2024
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I would love a Kei truck, but I don't live in a state where you can legally have one. That said I really think that if a Japanese manufacturer brought a barebones electric Kei to the American market they could make a killing because "people who want a truck but not a massive truck" is a totally unserved market segment.
Chicken tax and EPA nuttery. It's fucking bullshit.
Kei trucks have the same, if not slightly bigger/smaller, bed size as a modern F-150. But they're basically the size of Honda Fits.
I've wanted one since I worked for USPS and learned to drive on the right side of a vehicle. My state does allow you to register them and drive them on the road, but alas, I cannot afford one. :(
Kei trucks only can carry like 800 pounds. I run a bar and regularly take my pickup truck, a 2500, to its bed capacity of roughly 3000 lbs. I've had it sitting low just in empties before. A Kei truck can't even haul my motorcycle if it breaks down. Now someone who's a full time contractor, would call that thing useless, a farmer might buy one instead of a John Deere gator or side by side. It'd be suitable for golf course maintenance.
Yeah but most people don't know what their bed capacity is and they never test it. Maybe something like the old Ranger is the optimal size truck for the average person, but our politicians wrote environmental standards which somehow incentivize making the biggest vehicles that can possibly fit on the road instead of making reasonably sized vehicles but with more efficient engines.
It was a backlash to auto manufacturers classifying everything as a truck to get around emissions and fuel economy standards. The fucking PT Cruiser was a "truck" according to Chrysler.
So they started classifying standards based on vehicle footprint with the idiotic hope that would make the manufacturers act better, but the manufacturers realized they could just make cars bigger every refresh cycle to stay ahead of CAFE.
Station wagons are classed as trucks, is why the PT Cruiser fell in there.
Yeah, a ranger would be ideal for a run around, could even tow my old camper, thing only weighs 3000 lbs. I'd just have to make more frequent beer runs of lesser amounts. At least a ranger can hold an old harley.
Yep, I'm a contractor, I would absolutely only own one to use for work if I had a big property, and it'd be groundskeeping. Just FYI though, Kei trucks are used as contractor/work trucks in Japan, as are Kei vans.
But your average person's Home Depot trip isn't going to be close to what a contractor would use. And, just like what currently happens, if your vehicle can't handle an outlying circumstance, you either rent one that can or have the materials delivered.
So beyond work applications, and towing which most people don't need the size vehicle they have for what they're towing, modern pickup trucks are oversized and unnecessary for probably 95% of people.
If that happened I'd buy one. A truck would make a lot of sense for me but I hate the ones that are available so much I couldn't stomach buying one. I just make due with my old civic and borrowing my dads colorado when I need to move big stuff.
Ford and Hyundai have tried to bring service to that market with the Maverick and Santa Cruz, respectively. My folks have one and love it, but I've found most people still complain because they "don't need that big if a truck" but then you mention towing/hauling capacity and they say "well why can't it just tow something small like an F150 does? I'm not trying to get a dually but if I didn't want to do X then I'd just get a car!" I suspect most people's "truck needs" would be accommodated but fomo and marketing leads buyers astray even when they already know what they want. Or they're fickle and just need something to complain about.
They didn't try very hard. The Maverick doesn't have a single cab or full size bed option and the santa cruz looks like a SUV with 1/4 of the back chopped off.
Here's a comparison of a 2008 Ranger vs. a 2022 Maverick to show what I mean better. They're roughly the same size but you lose so much with the Maverick.
2008 RANGER Height 67.7 in. Length 203.6 in. Width 69.4 in. Wheelbase 125.9 in.
2022 MAVERICK Height 68.7 in. Length 199.7 in. Width 72.6 in. Wheelbase 121.1 in.
the 2008 ranger is such a nice truck. Maverick is just a minivan with an open trunk. Might as well just get a real minivan.
I have a minivan and it carries everything we need. If I put down the back seats, it carries about as much ae a Ford Maverick, perhaps more. I can also fold or remove the middle seats for even more space, which is comparable to a full bed. The only thing it can't really do is take dumps of mulch, gravel, etc, but it can tow a trailer for that.
Minivans are fantastic.
I drive a 98 Ranger XLT, it has a 5900 lb towing capacity. I'm pretty much going to keep fixing it forever.
I drove a 99 Ranger into the ground. It was absolutely fine in every way that truck people care about. Give us back our small trucks!
The Ranger/B2000, S-10, and first Tacoma were really the sweet spot for compact pickup trucks but you won't get them back, because all of them got killed by CAFE.
CAFE, safety, larger wheels, more gadgets. These mega corps do their research. Turns out the "real small truck lovers" are a vocal minority, or the things you say you want didn't include all the things you take for granted in every new car because they just...are.
Not me. I'm content to be the minority. My truck is from '99 and newer vehicles annoy the shit out of me.
I don't want gadgets and I don't want to need a stepladder to get in it, either. 8' bed, single cab, crank windows.
It's the same shit as with smartphones. "If people wanted a headphone jack/removable battery/SD slot/whatever then why are they still buying smartphones?" BECAUSE THERE ARE NO OPTIONS THAT HAVE WHAT THEY WANT. I haven't bought a phone since 2017 and I won't until forced into it by circumstances. We literally can't vote with our wallets because what we want isn't on the ballot.
Look up manufactured consent. When you mix American conservative male identity with American consumerism then it no longer matters that they would prefer smaller trucks. They will buy what's offered, at the insane price it's offered. (Pickup truck margin and dealer mark up is one of the highest)
So no, the mere sale of larger vehicles doesn't mean I'm in a minority. In order to get that data you'd need to have smaller pickups on offer at the same time.
What do you find people want to tow? I'm often at a loss when people bring this up because I've never once had a moment in my life where I was disappointed by the lack of towing capacity of my small car
Camping. Boats. Moving furniture. Gay party floats. The list goes on.
What the heck do you need to tow for camping if you have a pickup truck? I can see boats, but boat people buy the towing capacity they need. Not the size of truck.
Is legal here to tow two trailers if the first is 5th wheel. You can bumper hitch a boat behind your camper. This take a fairly serious truck, and is why I have a 5th wheel trailer that's only 19 feet.
Yeah, but the second you need a fifth wheel then you need a pickup truck bed to put the receiver in.
Well yeah. It looks funny when I only tow the camper, as my truck is 21 feet long, the camper 19, and with the fifth wheel setup, the truck appears to dwarf that camper.
I'm in the "hatchback car or tiny truck" market for my next car.
I got one off of marketplace in great condition for a good deal. It is very practical and fun to drive. Also you get a lot of looks.