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Prime Video subs will soon see ads for Amazon products when they hit pause (arstechnica.com)

submitted 6 months ago by flop_leash_973@lemmy.world to c/technology@lemmy.world

251 comments fedilink hide all child comments

As if the Prime Video app couldn't get any worse.

(page 3) 50 comments

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[–] Rentlar@lemmy.ca 7 points 6 months ago

Yeah I don't use prime video but as soon as I saw they were going to add ads, that opens the door for them to make their app shitty as hell.

[–] SuperSpruce@lemmy.zip 7 points 6 months ago (1 children)

Glad I dropped prime 1.5 years ago. I'll never pay monthly for something with ads. If I pay monthly for software, it better treat me like royalty.

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[–] Salix@sh.itjust.works 6 points 6 months ago

Wait... I already now get annoying ads in the middle of watching a show. Now they want to add more ads to Prime Video? That's absolutely ridiculous.

[–] bobgray123987@lemmynsfw.com 6 points 6 months ago (1 children)

Ill just give the Amazon products that are advertised 1 star reviews. Enough people start doing that maybe we can do what helldiver did.

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[–] altima_neo@lemmy.zip 6 points 6 months ago

I dont like it, but I can deal with ads while paused. But its also just an entry point for them to see how much they can sneak it. Its becoming cable TV all over again, with ads making their way in, despite paying for the service.

[–] arcticFoss@lemmy.world 5 points 6 months ago

Not surprised at all lol I am tempted to just start using Jellyfin and shop from sites that don't do this to their "premium" users.

[–] autotldr@lemmings.world 4 points 6 months ago

This is the best summary I could come up with:

In Prime Video's case, pausing the program will bring up "a translucent ad featuring brand messaging and imagery, along with an 'Add to Cart' and 'Learn More'" overlay, per Amazon.

On the other hand, Amazon has not released research publicly on how much constant ad viewing can impact the user experience or interest in a streaming service.

Still, Amazon claimed today that Prime Video ads reach an average of 200 million people monthly.

The Hub Entertainment Media survey claims that Amazon has a higher ad-based to ad-free ratio of subscribers than all other video streaming services examined, including Netflix, Max, and Hulu.

Like all streamers, Amazon is toeing a fine line between using ads to boost the average revenue it makes per user and aggravating subscribers to the point of cancellation.

Amazon is already facing a lawsuit regarding ads on Prime Video that seeks class-action certification and was filed by people who purchased annual subscriptions.

The original article contains 714 words, the summary contains 155 words. Saved 78%. I'm a bot and I'm open source!

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