this post was submitted on 05 Aug 2025
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[–] zarkanian@sh.itjust.works 239 points 6 days ago (9 children)

This part really stuck out for me:

This is the latest example of a strange marketing strategy by AI companies. Instead of selling products based on helpful features and letting users decide, executives often deploy scare tactics that essentially warn people they will become obsolete if they don't get on the AI bandwagon.

If hype doesn't work, try threats!

[–] A_Random_Idiot@lemmy.world 60 points 6 days ago

Which is how you know they have a good product that they have full faith in.

when they have to blackmail, threaten, coerce, and force people to accept their product.

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[–] Lev@europe.pub 92 points 6 days ago (1 children)

Daily reminder that Codeberg is always the good alternative to corporate bastards like this idiot

[–] foenkyfjutschah@programming.dev 13 points 6 days ago

i'm also looking forward for https://sourcehut.org/

[–] rimjob_rainer@discuss.tchncs.de 104 points 6 days ago* (last edited 6 days ago) (12 children)

I don't get it. AI is a tool. My CEO didn't care about what tools I use, as long as I got the job done. Why do they suddenly think they have to force us to use a certain tool to get the job done? They are clueless, yet they think they know what we need.

[–] bless@lemmy.ml 59 points 6 days ago (6 children)

GitHub is owned by Microsoft, and Microsoft is forcing AI on all the employees

[–] TeddE@lemmy.world 19 points 6 days ago (1 children)

Honestly I've been recommending setting up a personal git store and cloning any project you like, I imagine the next phase of this is Microsoft making a claim that if Copilot 'assisted' all these projects, Microsoft is a part owner of all these projects - in a gambit to swallow and own open source.

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[–] Ensign_Crab@lemmy.world 14 points 5 days ago

Because like AI, your CEO is a tool.

[–] buddascrayon@lemmy.world 25 points 6 days ago (2 children)

Because unlike with the other tools you use the CEO of your company is investing millions of dollars into AI and they want a big return on their investment.

[–] DarkSurferZA@lemmy.world 12 points 5 days ago (2 children)

Return? No, there is no return on investment from AI. If there really was a return to be had from Devs, you wouldn't have to force them to use it.

This is a saving face and covering their asses exercise. Option 1 is "We spent the money, nobody's using it, the bubbles gonna burst", the other choice is "if we can ramp up the usage numbers before the earnings call, we can get some of that sweet investor money to buy us out of being mauled by our shareholders".

It's shitty management, making shitty decisions to cover up their previous shitty decisions

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[–] Jhex@lemmy.world 20 points 6 days ago

Why do they suddenly think they have to force us to use a certain tool to get the job done?

Not just that... why do they have to threat and push for people to use a tool that allegedly is fantastic and makes everything better and faster?... the answer is that it does not work but they need to pump the numbers to keep the bubble going

[–] sobchak@programming.dev 17 points 6 days ago

I think part of it is because they think they can train models off developers, then replace them with models. The other is that the company is heavily invested in coding LLMs and the tooling for them, so they are trying to hype them up.

[–] 0x0@lemmy.zip 15 points 6 days ago

They are clueless, yet they think they know what we need.

Accurate description of most managers i've encountered.

[–] MajorasMaskForever@lemmy.world 14 points 6 days ago (1 children)

It's not about individual contributors using the right tools to get the job done. It's about needing fewer individual contributors in the first place.

If AI actually accomplishes what it's being sold as, a company can maintain or even increase its productivity with a fraction of its current spending on labor. Labor is one of the largest chunks of spending a company has so, if not the largest, so reducing that greatly reduces spending which means for same or higher company income, the net profit goes up and as always, the line must go up.

tl;dr Modern Capitalism is why they care

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[–] Grandwolf319@sh.itjust.works 158 points 6 days ago (2 children)

Get out or what? GitHub?

I don’t understand this insistence that all developers must use AI.

If AI made a developer better, why insist, wouldn’t the vibe coders outcompete all others?

Wouldn’t they need non AI coders to train things?

Or is it because this snake oil pitch only works when everyone does it so no one notices it’s detrimental effects?

[–] WanderingThoughts@europe.pub 65 points 6 days ago (4 children)

Studies show AI coding tools make the task slower. It only makes people feel they're faster, but reality is different. So it's the snake oil pitch. Nobody can know it doesn't really work and they keep throwing money at it in an increasingly more desperate "fake it till you make it". Because, if this thing implodes, it'll take a large part of the market and economy with it to do a rerun of the 2008 financial crisis.

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[–] peoplebeproblems@midwest.social 40 points 6 days ago (2 children)

It's because we're expensive. That's the long and short of it.

10 developers in Silicon Valley can run you $1-$2m in salary alone (it's more expensive with benefits added).

The industry constantly conspires to keep the salary of software engineers down. It does it cyclically too. In 2008 I was told I would have no problem getting a 6 figure job when I graduated by 2013. Of course the economy had other ideas. Same thing with the dot Com bubble.

I currently make double what I did 10 years ago. It doesn't actually matter much as inflation and a divorce has had my costs balloon just as much, but it's still loads more than any other job out there.

They'll get what they want, one way or another. Then when none of their shit works they inevitably come back begging us and we request better pay and benefits again, because we know they do this. They don't learn, much like those reliant on AI.

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[–] BlameTheAntifa@lemmy.world 117 points 6 days ago (2 children)

Already done. I moved everything to Codeberg a year or two ago. I strongly recommend it to anyone looking for safe, non-corporate, community-oriented version control. It’s also German and non-profit.

i urge people do do this but also donate to them too <3

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[–] muusemuuse@sh.itjust.works 97 points 6 days ago (2 children)

GitHub is being pushy? Fucking GitHub?

Should we tell him git doesn’t actually need GitHub? That it existed just fine before it and will continue to exist after it?

Ima tell him…

[–] mesamunefire@piefed.social 43 points 6 days ago (11 children)

At some previous jobs, the newer devs would sometimes confuse the two. Its a real thing.

Me I lived through svn, mercerial, and file vault. So glad we ended up with git as the protocol.

Hell you can set up a git + file server and just use it without any Hub (Hob/lab/berg) if your bare metal enough. It works.

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[–] brown567@sh.itjust.works 76 points 6 days ago
[–] hark@lemmy.world 73 points 6 days ago (1 children)

Funny thing to say after using their code to train the shitty-ass AI. Developers don't need AI, but AI certainly needs developers.

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[–] sp3ctr4l@lemmy.dbzer0.com 66 points 6 days ago (1 children)

And now we understand why MSFT buying github a some years back was a really big deal actually, and not just some kind of mostly neutral, generic expansionary business move.

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[–] ZILtoid1991@lemmy.world 39 points 6 days ago

Expectation: High quality code done quickly by AI.

Reality: Low quality AI generated bug reports being spammed in the hopes the spammers can get bug bounty for fixing them, with AI of course.

[–] MehBlah@lemmy.world 18 points 5 days ago

We will see corporate douche.

[–] Fedditor385@lemmy.world 34 points 6 days ago* (last edited 6 days ago) (2 children)

AI can only deliver answers based on training code developers manually wrote, so hod do they expect to train AI in the future if there is no more developers writing code by themselves? You train AI on AI-generated code? Sounds like expected enshittification down the line. Inbreeding basically.

Also, small fact is that they invested so much money into AI, that they can't allow it to fail. Such comments never came from people who don't depend on AI adoption.

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[–] medem@lemmy.wtf 38 points 6 days ago (1 children)

"Managing agents to achieve outcomes may sound unfulfilling to many"

No shit, man.

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[–] zephiriz@lemmy.ml 54 points 6 days ago (3 children)

It's funny how so many people make big businesses and think they are the GOAT when in reality the true GOAT is Linus Torvalds.

[–] boonhet@sopuli.xyz 35 points 6 days ago

The Github CEO didn't even "make" the big business. He was appointed by Microsoft after they purchased it and their first pick for CEO of Github resigned after 2 years.

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[–] merc@sh.itjust.works 56 points 6 days ago (5 children)

Can this guy really be considered a CEO if GitHub is a fully owned subsidiary of Microsoft?

You know Microsoft, the company that is heavily invested in OpenAI and is spending hundreds of billions to try to make AI happen?

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[–] Tollana1234567@lemmy.today 37 points 6 days ago (1 children)

real messages: embrace AI, because i still need to grift from investor's money, because AI is just a hype"

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[–] redlemace@lemmy.world 25 points 6 days ago* (last edited 6 days ago)

such an easy choice ......

(edit: I followed up and got out. This too is now self-hosted and codeberg when needed)

[–] MadMadBunny@lemmy.ca 35 points 6 days ago

I don’t trust Copilot to make basic suggestions, let alone edits, on an html file.

[–] alvyn@discuss.tchncs.de 30 points 6 days ago

Is his message: “let us scrape your code or go away, and we gonna scrape it anyway” note: scrape = steal

[–] aliser@lemmy.world 28 points 6 days ago (1 children)

does "embracing AI" means replacing all these execs with it? or is it "too far"?

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[–] imposedsensation@lemmynsfw.com 37 points 6 days ago (2 children)

Sounds like a desperate tactic to show value to investors who are skeptical of all the insane level of cap ex... not to mention all the customers who don't want to pay for this garbage

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[–] rumba@lemmy.zip 39 points 6 days ago (2 children)

He probably spent millions of his owe money on AI stocks.

[–] boonhet@sopuli.xyz 25 points 6 days ago

Considering he's a Microsoft employee and Microsoft is leaning hard into the AI craze? His stock options are all dependent on this lol

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[–] Jocker@sh.itjust.works 18 points 6 days ago* (last edited 6 days ago)

Contradictory to the title, this message is not to the developers, developers don't care what github ceo thinks, and they should know it. This might be for the management of other companies to allow using ai or force ai usage.

[–] MonkderVierte@lemmy.zip 23 points 6 days ago

Message to Github CEO: your job is one thing AI is best at.

[–] mr_satan@lemmy.zip 22 points 6 days ago (1 children)

Two words: good fucking luck!

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[–] Blackmist@feddit.uk 19 points 6 days ago

I asked an AI to generate me some code yesterday. A simple interface to a REST API with about 6 endpoints.

And the code it made almost worked. A few fixes here and there to methods it pulled out of it's arse, but were close enough to real ones to be an easy fix.

But the REST API it made code for wasn't the one I gave it. Bore no resemblance to it in fact.

People need to realise that MS isn't forcing it's devs to write all code with AI because they want better code. It's because they desperately need training data so they can sell their slop generators to gullible CEOs.

[–] falcunculus@jlai.lu 27 points 6 days ago (1 children)

This is [...] a strange marketing strategy by AI companies. Instead of selling products based on helpful features and letting users decide, executives often deploy scare tactics that essentially warn people they will become obsolete if they don't get on the AI bandwagon.

Very insightful for me to read this. If AI in its present state was as useful as it is advertised, it wouldn't need such apocalyptic language.

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[–] Octavio@lemmy.world 25 points 6 days ago (2 children)

I like Codeberg better anyways.

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[–] art@lemmy.world 26 points 6 days ago (1 children)

Risky talking down to developers. Does the CEO not know that Git is like REALLY easy to move?!

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[–] vane@lemmy.world 17 points 6 days ago

Does github copilot include attributions and licenses from projects it copy paste code from or it's just stealing and pretending like nothing happened like all other AI ?

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