This is a most excellent place for technology news and articles.
Had a discussion with another creator buddy and they said it appeared that there was a load less scraping going on which inflated their viewer figures for months. I wonder if youtube is finally stopping their whole content being scraped perpetually?
Google is now expecting users to watch ads that are sometimes a full 25% of the viewing time, or slowing access and requiring logins when adblock is being used. And even if you wade through all that, watching Youtube tech and info videos has become a lot like looking at online recipes. The majority of what you find is fluff and filler for only small amounts of useful content.
I used to go to Youtube daily for research and entertainment but now I avoid the site completely whenever possible. It seems we've finally reached an enshittification tipping point.
It's about time.
He generates far too much content without any depth, and it's all infotainment.
Yeah but they've been doing that for a long time. Other channels are meeting the market for in-depth tech content, and LTT is bigger than all of them.
What I've noticed is YouTube recommending me more obscure videos, from very small creators.
I very much appreciate whatever they're doing, regardless of how these bigger channels are being hit by it. Yesterday I got recommended a video by an elderly woman, showing a mug warmer she bought. It was very sweet, had less than 30 views and it was a lovely contrast to the flashy, over edited videos stretching a paragraph to 10+ minutes.
Not saying the big channels are bad, I just personally like the small time channels and appreciate that YouTube has been (at least with the algorithm it has set for me) giving these small channels a shot at getting an audience.
I've connected with a lot of people from smaller channels, joined communities etc. yet this is much more difficult with the larger ones (in some I've been to, over the years, the chatrooms they set up are so huge the moderation sometimes just gives up or doesn't even exist in any practical way).
YouTube should have a way to filter out certain content.
Like sub 1000 subscriber Chanel's, 1000-10,000 channels, >10,000 etc
Sometimes you just don't want to watch the big time YouTubers.
Unfortunately, most of those so called "small channels" are actually bots using AI content farm.
What we, as users, desere is transparency in the algorithm and significant input into how it works for us. Do you like big channels, small channels? etc. The problem is when people opt-out of sponsored content, but also refuse to pay. Transparency in the cost of delivery of service and the income from advertising would help there too, except if the service provider is wanting obscene profits.
Everyone here is speculating about their content, but the simple answer is YouTube just changed how they count the view number. The change basically happened overnight, so it's not some slow attrition of views. They said in the WAN Show that while the view count halved, the number of likes hasn't changed (the view/like ratio doubled), and the revenue they earned hasn't changed (CPM doubled). All of this points that the same number of humans are watching, but what counts as a view in the "views" number just changed.
It's not about Linus specifically. Many other channels (with actual good content) have been experiencing the same. Creators are assuming it has to do with restricted mode, but I'm not sure it's convincing, it probably has more to do with algorithmic changes youtube has made.
I stopped watching LTT years ago. His channel is crap. He's a tech personality who seems to barely understand technology, so most of his videos are just over the top bullshit and stunts. Not to mention his awful annoying vocal fry. He's like the male Fran Drescher.
Plus, Linus has been a complete asshole to GamersNexus, one of the best channels for investigative journalism in tech. As far as I'm concerned, Linus is your typical business entity, and lacking ethics.
It's actually worse than that.
He does know some stuff about technology and his team knows the stuff that he maybe doesn't know.
But in the fight with GamersNexus Linus basically admitted that they don't have time to properly fact check stuff because they would make less money if they released less videos.
That's from way back when. They shut production for a week, reassessed how they make things, and came back with the promise to be more thorough and not release a video when it's just not done that day. And they have "missed" some days since.
His complete lack of self awareness and ability to own up and apologise when they've dropped the ball put me off the channel entirely. For example they found out one of their main sponsors Honey were scamming their viewers and essentially stealing from people, they just kept it quiet rather than owning it.
That, and Emily was the best thing about the channel and she left so..
Oh Linus is a giant child.
He once got pissed off, because they got called out by an actual scientist. They were creating videos promoting fake products. Then they played victim and pushed it instead of, ya know, taking the high road.
Folks here are missing the point blaming LTT for the drop. This has been a sudden drop, too sudden to be fatigue or audience tastes changing.
Also I can see the same on my own channel. About 2 weeks ago views suddenly dropped to a third of the usual views. And even high performing videos have had trouble getting views since. Even videos with a high impression percentage are getting lower than average views.
The same wsd also reported by Second Wind (old Zero Punctuation) and their experience is the same: way too sudden drop to be anything else except YouTube adjusting their algorithm.
Thanks for the analysis. I've got to say. We on Lemmy can be vicious.
I'm sure declining viewers has nothing to do with the various controversies such as auctioning off prototypes, rushed reviews with misleading or false conclusions, mistreating staff etc. Channels like Gamers Nexus really laid into him.
That's was months ago though, and the drop is recent. Why would people leave months after the controversies happened?
It's also suddenly happening to most large YouTubers at the same time, so doesn't seem related to any of them in particular.
This is what happens when people only read the headline and don't actually watch the video. It's quite clearly affecting all content creators.
I dont know if anyone has noticed but...
Can we no longer watch youtube without being logged in? Every embedded video i see doesnt work. Every time i try to click on a video it tells me to sign in.
If i have an ad block running it basically blocks the website.
I really think its the auto plays and the untracked accounts.
Youtube would rather be able to track every user and make more profit per person than go big tent all audiences.
Probably doesn't help that a bunch of the decent channels were bought by private equity and are now churning out boring, safe and uninteresting content.
https://youtu.be/hJ-rRXWhElI (a yt link, lol).
A brief summary from https://www.dailydot.com/news/youtube-channel-private-equity/
Some channels like Donut Media, Veritasium, and Task and Purpose have been acquired publicly. Others, such as Dude Perfect and Coco Melon, have been acquired more privately, with no public disclosure.
Plenty others. A key giveaway is when a channel diverges their risk. When the front man who is the reason you have watched the channel suddenly has co-hosts and large segments from other channels in their regular content.
Oh, so that is why Veritasium went to shit. That's such a shame. It was a great channel that I was excited about when a new video would drop. Then low quality videos started coming out and I don't watch them anymore. Haven't unsubscribe yet though, maybe I should get around to that.
Google is making users/consumers not want to use/consume google things by making those things more difficult, more invasive, less user friendly to use/consume.
That's it. That's all.
If I just want to watch a clip that I could before but now I have to sign in because it thinks I'm a not, NO
If it wants me to watch ads for things I'll never buy and actually forces me to, NO.
If it kills the front ends I prefer to use, or kills the ability to watch via proxy, for my privacy and/or security. NO.
If it feeds me Nazi shit without clicking a single link on a new install on a new browser with no profile on a new IP, fucking NO.
Maybe at some point we can all stop watching and hence supporting YouTube, that'd be nice.
Some other analysis: https://www.jeffgeerling.com/blog/2025/youtube-views-are-down-dont-panic
What would make me really happy is if viewership across YouTube entirely was down because people were getting fed up with YouTube and shifting to alternatives.
The problem is that there aren't any really viable alternatives. YouTube has three major advantages and all three are necessary. First and most critically it has a viable business model (that is it has a way to earn money to pay creators). It's a shitty business model, but it is viable which already puts it ahead of most services that are coasting on VC funds and hoping they'll trip over a business model before they go bankrupt. Second it has the infrastructure and capital to actually serve content. Running a video streaming service is the single largest bandwidth consumer you could possibly come up with and that means considerable network infrastructure costs, to say nothing of the storage demands. Third it has network effect going for it. Nobody is going to watch videos on your platform if there's only a couple dozen of them total. The sheer size and scope of YouTube means no matter what you're looking for you can find something to watch. It's a one stop shop for AV content.
Every single competitor to YouTube has failed on one of those points, usually the first one, rarely the second. The last service I saw come close to hitting all three was Vimeo, but it flamed out not even a decade after it launched. Twitch.tv is struggling to make their accounting work and isn't even a direct competitor because they're pushing hard for live streams as opposed to pre-recorded videos. Alternatives like PeerTube have no business model and will never attract creators or a mainstream audience. Paid hosting platforms like Floatplane are replacements for traditional video streaming services like Amazon Video or Netflix not really platforms where just anybody can set up a channel and start posting videos.
To paraphrase a famous saying, YouTube is the worst public video streaming service except for every other one. Until someone comes along and figures out how to make enough money to reliably pay creators and has enough capital to actually serve that content reliably and in high quality YouTube isn't going anywhere.
Reasons I see:
a) the generation that grew up watching LTT is now at age where they don't watch as much YT as they did before b) increasing amount of things happen which put viewers off c) consumer technology peaked and is now "boring" d) new generations don't have as much interest in technology altogether
Let's explain:
a + c) people watching LTT years ago were living in an exiting tech era where it boomed and you had mayor leaps in tech basically on a yearly basis. Moving from floppy disks to CD's to USB sticks. CRT to LCD displays. 16-bit to 32-bit color. Solitare and Minesweeper to Call of Duty 4 and Need for Speed. Symbian and Blackberry to Android and iOS. Tons of manufacturers, tons of competition, tons of new and exctiting stuff.
Let's observe the state today: iPhone looks the same for the past half decade. Android is basically just Google and Samsung. Storage is now all in cloud. New games are recycled and upscaled old games. Every new generation of hardware is same thing just 10% better/faster. New OS releases are just refinements without new features. Most changes are done just for the sake of change. Existing hardware can basically be enough for 5+ years. What is LTT realistically supposed to talk about that is interesting? There is simply no more interesting tech.
This ties in into d) - tech peaked, new generations "just use it as it is", there is no need to tinker with it, prebuilt PC's are more than fine for years to come. Since AI the IT job landscape seems to be in decline, both in demand and in pay. People do other stuff now that is more lucrative.
LTT is dependent on stuff happening so that they can make videos about it. But, stuff kinda just isn't happening. Or the stuff that happens is just not noteworthy news anymore.
I used to watch LTT all the time. I stopped watching some years back after he installed a six figure Wi-Fi system on his "estate." I had enjoyed watching a relatable everyman review computer hardware, and more often than not break things. I didn't sign up to watch a millionaire dick around with exotic tech in his McMansion.
I completely stopped watching him after the GPU fiasco. I always thought he might be super slimy, but I think I can reasonably say that he is.
YouTube is hostile to viewers unless you pay them £20 a month.
It’s like 15 ads per 2 mins screen time with 2 being unstoppable and 1 being 3 minutes long. Slightly exaggerated but not far from the truth. It’s horrible. And they slow everything down too, the main video fake buffers whereas when you’re in premium it doesn’t.
I didn’t mind paying a fiver but had to do it via the moon to get it cheap but now they have stopped that.
