this post was submitted on 26 Feb 2026
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The company compiled information from franchisees and guests on how to measure friendliness, resulting in the fast food chain training its AI system to recognize certain words and phrases, such as “welcome to Burger King,” “please,” and “thank you.” Managers can then ask the AI assistant how their location is performing on friendliness.

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[–] felsiq@piefed.zip 168 points 1 week ago (1 children)

Not like I was going to burger king anyway but this is a solid reason not to

[–] nondescripthandle@lemmy.dbzer0.com 78 points 1 week ago (2 children)

I wish I could explain to companies how fucking awkward and horrible it feels to be on the receiving end of forced gratitude. Even if I liked the restaurant, I wouldn't be able to go if they did this.

I guess it's no surprise that rich people think the experience is still the same with or without the consent of the providing party.

[–] Wammityblam@lemmy.world 22 points 1 week ago (1 children)

They don’t care. They only care about like go up.

They’re hoping to phase out human employees ASAP.

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[–] canadian_commie@lemmy.world 97 points 1 week ago (3 children)

This is the worst timeline. 1984 was a warning not an instruction manual.

[–] Canconda@lemmy.ca 41 points 1 week ago (1 children)

And Idiocracy was a comedy not a documentary

[–] Gsus4@mander.xyz 31 points 1 week ago (3 children)
[–] Archer@lemmy.world 10 points 1 week ago (2 children)

If only we lived in a world where the President of the United States went and recruited the smartest person in the world to solve the most difficult problems

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[–] Chulk@lemmy.ml 69 points 1 week ago (8 children)

My SO works at a callcenter and they get dinged for the use of what they call "tragic phrases." These include, but aren't limited to:

  • "Unfortunately"
  • Words/phrases that imply uncertainty like "should"
  • Words/phrases that imply non-commitment like "I can't do that" or "that's against policy" or "that's not my dept"
  • So-called sloppy words/phrases like "No problem" or "hold on just a sec"

Its fucking ridiculous. They pay some outside vendor for training and guidelines.

[–] binarytobis@lemmy.world 68 points 1 week ago (1 children)

As a customer, I would feel much more comfortable talking to someone who doesn’t sound like they have a gun to their head.

[–] PancakesCantKillMe@lemmy.world 12 points 1 week ago* (last edited 1 day ago) (1 children)
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God dam, that's horrible. Unfortunately it's not my department but I should let you know your not alone, now hold on a sec while I transfer you to purgatory

I'm so glad I can mouth off to customers in my line of work, not that I abuse the privilege but sometimes a customer needs to be told they are a fucking idiot and they could of flooded or burnt the place down.

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[–] binarytobis@lemmy.world 38 points 1 week ago (4 children)

I went to Wendy’s the other day, and they have this automatic pre-recorded English-fluent woman cheerfully ask for your order. While an actual person didn’t indicate that they were ready, I know they won’t do a second intro message either way, so I started to order. A heavy spanish accent comes over the speaker “Fucking wait, god.” My only thought was “Fair enough” and I waited.

Whoever implements these systems is crazy. We don’t pay people enough to be policed that heavily.

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[–] Archangel1313@lemmy.ca 38 points 1 week ago (3 children)

So...instead of AI doing the work...AI is going to be the Boss?

Fuck. That.

[–] Jakeroxs@sh.itjust.works 27 points 1 week ago (7 children)

And middle managers everywhere don't see the writing on the wall somehow.

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[–] Eggyhead@lemmings.world 28 points 1 week ago

Is this why I can’t buy a steam machine?

[–] humanamerican@lemmy.zip 23 points 1 week ago (4 children)

As if that were the reason people don't go to Burger King

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[–] U7826391786239@lemmy.zip 23 points 1 week ago (2 children)

why don't they focus on fixing their cold soggy fries and shit-tier "burgers" first

[–] officermike@lemmy.world 12 points 1 week ago

Can't speak to the burgers as I only ever order chicken fries from BK, but I will argue that their French fries have a more forgiving edible temperature range than McD or Wendy's. Still wouldn't eat 'em room temperature.

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[–] Gsus4@mander.xyz 21 points 1 week ago* (last edited 1 week ago) (6 children)
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[–] supersquirrel@sopuli.xyz 19 points 1 week ago
[–] ch00f@lemmy.world 17 points 1 week ago* (last edited 1 week ago) (1 children)

I used to work for a consultancy that tried to bill themselves as experts in VR/AR. This is back in 2017 or so. We helped a client make a 3D tracking system with VR/AR applications, and this client let us kind of run with it.

Anyway, I was sort of head of this AR/VR thing, and we were always desperate for free advertising, so I somehow got pulled to provide my thoughts on the impact of VR/AR on the grocery store industry for an article in "The Grocer" or some other industry mag.

Leading up to the call, I was trying to think of what I'd say. My thoughts were on building out virtual grocery stores to test customer reactions before building them for real. Bring in some test subjects, see how they plan their route, how they react to different placements of goods. Track their eye movements to see if the new end-cap design is working. Time how long they spend in the store, etc. Are the aisles too narrow and claustrophobic. I got the idea from another client who was using VR to test out new detergent bottle concepts (apparently a one-off of a blow-molded bleach bottle is crazy expensive).

Well my consultancy had been purchased by a multinational conglomerate a year or so prior, so I got a phone call from some C-suite ass who wanted to brief me on what they wanted me to say to the magazine.

His idea was a service where you could have a store employee wear some kind of camera rig so the customer could sit at home in VR and pilot the employee around the store. This would essentially replace curbside pickup, but with the added benefit of "allowing the customer to pick which apple they want out of the bunch."

I resolved to ignore that advice, but the whole magazine thing ended up falling through anyway. I quit within the year.

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[–] BigMacHole@sopuli.xyz 17 points 1 week ago (1 children)

FORCING Minimum Wage workers to say Please and Thank You will ENSURE that their FOOD QUALITY will go UP while Prices go Affordable!

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[–] jj4211@lemmy.world 17 points 1 week ago (2 children)

Pro tip to BK: I probably wouldn't even notice the lack of 'please' and 'thank you'. I would, however, be significantly happier if you stopped making them say "You Rule". Seems like they have to say it as both greeting and a "your order is finished". It's just unpleasantly cringey.

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[–] EndlessNightmare@reddthat.com 16 points 1 week ago (3 children)
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[–] FreshLight@sh.itjust.works 15 points 1 week ago (2 children)

That sounds like a big steaming violation of workers rights.

Is surveiling workers fine where this is planned to be executed?

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[–] dovahking@lemmy.world 15 points 1 week ago (1 children)

"Please, go fuck yourself. Thank you."

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[–] tabular@lemmy.world 14 points 1 week ago

Please do not, that's disgusting, thank you.

[–] bjoern_tantau@swg-empire.de 13 points 1 week ago

!aboringdystopia@lemmy.world

[–] mrmaplebar@fedia.io 12 points 1 week ago

Just like basically all of this AI shit... Who is this for?

They should be focused on making their food better and cheaper, not making their employees miserable.

I'll get my burger at whatever restaurant treats its workers and customers like human beings.

[–] Vieric@lemmy.world 12 points 1 week ago (11 children)

Not at all dystopian. Orwell would approve!

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[–] heiligerbimbam@lemmy.wtf 11 points 1 week ago (1 children)

I regret choosing the red pill; this reality is getting worse and worse. Can I go back to the 90s Matrix?

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[–] cyberpunk007@lemmy.ca 11 points 1 week ago (3 children)

Fuck I gotta stop doing to BK now too?

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[–] Doomsider@lemmy.world 10 points 1 week ago

Cool, so AI will be replacing the managers first.

[–] criss_cross@lemmy.world 10 points 1 week ago

“Im sorry Sylvia we’re going to have to let you go. You didn’t say ‘thank you’ enough.

It says here you were obsessed with someone named ‘Hank Ewe’. Absolutely deplorable. “

[–] IWW4@lemmy.zip 9 points 1 week ago

They cant keep staff as it is, so this?

[–] rc__buggy@sh.itjust.works 9 points 1 week ago
[–] knightly@pawb.social 9 points 1 week ago (1 children)

Oh hey, that's almost exactly the kind of cyberpunk dystopia that I grew up reading fiction about:

https://marshallbrain.com/manna1

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[–] Carmakazi@piefed.social 9 points 1 week ago

IIRC Burger King was one of, if not the first companies to use computerized inventory/bookkeeping. And they used it to try and crack down on employees giving away extra food. It was a giant waste of money.

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