this post was submitted on 11 Mar 2026
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The Apple MacBook Neo's $599 starting price is a "shock" to the Windows PC industry, according to an Asus executive.

Hsu said he believes all the PC players—including Microsoft, Intel, and AMD—take the MacBook Neo threat seriously. "In fact, in the entire PC ecosystem, there have been a lot of discussions about how to compete with this product," he added, given that rumors about the MacBook Neo have been making the rounds for at least a year.

Despite the competitive threat, Hsu argued that the MacBook Neo could have limited appeal. He pointed to the laptop's 8GB of "unified memory," or what amounts to its RAM, and how customers can't upgrade it.

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[–] PieMePlenty@lemmy.world 7 points 6 hours ago

Maybe Asus should invest more into linux and start shipping it on their laptops by default? Maybe add an improved software compatibility layer for windows apps to get more people in?

[–] FireWire400@lemmy.world 5 points 6 hours ago* (last edited 6 hours ago)

He pointed to the laptop's 8GB of "unified memory," or what amounts to its RAM, and how customers can't upgrade it.

Yes, because Asus laptops all have non-soldered RAM...

A few do have non-soldered RAM, the most expensive workstation laptop and a couple of gaming laptops; all of which are >$2000.

[–] MerryJaneDoe@lemmy.world 17 points 12 hours ago (1 children)

I'm suspicious.

I'm seeing social media FLOODED with Neo content. Definitely not organic.

[–] Appoxo@lemmy.dbzer0.com 4 points 50 minutes ago

Tinfoil hat aside, that could also be due to how disruptive it is in the tech world.
Maybe it's just a literal bomb to everyone involved in decision making and now making the waves in the news.

[–] vane@lemmy.world 12 points 15 hours ago* (last edited 15 hours ago) (2 children)

He also described the MacBook Neo as a “content consumption” device, similar to an iPad. “This is different from the use case of a mainstream notebook," which can handle more compute-intensive tasks, Hsu said.

I don't know what Windows have out of the box but is MacBook really content consuming device ?

Free build in OS offline office apps Word = Pages, Excel=Numbers, Power Point = Keynote, Notes, Calendar, Email, Reminders, PDF viewer = Preview, movie editor = iMovie, Journal, Password Manager = Keychain, Maps app ( yes you can download parts of map to use offline), Garage band where you can connect your midi devices and record them.

[–] carpelbridgesyndrome@sh.itjust.works 6 points 13 hours ago (1 children)

It has a mobile SOC which thermally throttles pretty aggressively, memory capped at 8gb, and a pair of confusing USB-C ports one of which is limited to USB 2.0 speeds.

[–] boonhet@sopuli.xyz 2 points 45 minutes ago

It's actually a bit faster than the M1 and most M1 owners are still not upgrading because there's no real need. So you could reasonably do productivity things that aren't heavy ass 3D modelling or video editing. But with 8 gigs of RAM it'll swap a lot, wearing down the SSD eventually.

[–] Squizzy@lemmy.world 5 points 14 hours ago

I wouldnt have said content consumption but it is going to be a hit with students who will basically use a browser for everything. They have cloud office suites by default and apple has student subscriptions to offer.

[–] NauticalNoodle@lemmy.ml 1 points 8 hours ago (1 children)

That price still sounds like a ripoff for what you apparently get. Such is Apple.

[–] boonhet@sopuli.xyz 0 points 31 minutes ago

Not too sure on that. In single-thread cinebench it beats high-end desktop CPUs from AMD and Intel. Now the Ryzen 9950X3D will absolutely DEMOLISH it in anything that can use all of its threads, but it literally lost in single-thread to Apple's phone SoC. And that CPU costs the same as the entire Macbook Neo.

You can spend 3k on a gaming laptop with a Core Ultra 9 288V right now that is in every other way better performing than the Macbook Neo, but still loses heavily in single thread performance.

Now I'm not saying this makes it the best deal ever, it's literally just one metric I'm talking about, but for the average user, single thread performance means the computer is more responsive overall, and a lot of applications aren't optimized to make proper use of 6 threads, let alone 16 or 32, so it might feel snappier than a significantly more expensive laptop from another manufacturer, especially if it's running Windows.

[–] brokenwing@discuss.tchncs.de 50 points 21 hours ago* (last edited 21 hours ago) (4 children)

Dude, the difference between you and Apple is Windows 11. They don't have a crappy copilot or Edge hoarding 4GB in the background just to show the weather.

[–] Jrockwar@feddit.uk 25 points 16 hours ago

That's a big difference but not all. The sub-$1000 ultrabook sector has SO MUCH garbage, like Intel Celerons that stutter when you scroll down a web page designed in 2022+. Manufacturers are happy because they can sell rubbish and uncle John with no idea about computers will say "I want a laptop with 1 TB so it's faster, and it must have free office 365 and an antivirus"...

So when someone puts a phone processor in a laptop and builds a chassis that isn't a $5 extruded plastic shell, they panic because it still manages to be better in both benchmarks and real world use despite the paltry amount of RAM.

[–] Scrollone@feddit.it 13 points 18 hours ago

Exactly. They should start installing Linux Mint and call it a day.

Fuck Microsoft.

[–] qat@feddit.nl 12 points 19 hours ago (1 children)

Indeed. PC manufacturers should just invest in the Linux ecosystem.

[–] djdarren@piefed.social 2 points 4 hours ago (1 children)
[–] boonhet@sopuli.xyz 1 points 44 minutes ago

Unfortunately, these particular devices were kinda shit lol

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[–] fallaciousBasis@lemmy.world 16 points 19 hours ago (1 children)

They've had Mac minis for over a decade.

I find this hard to believe.

[–] some_guy@lemmy.sdf.org 1 points 11 hours ago (1 children)

Computer people (like me) buy Mac minis, frequently as an extra device. Regular people who don't care about computers beyond wanting a nice one buy laptops. I believe it completely.

[–] fallaciousBasis@lemmy.world 0 points 8 hours ago (1 children)

I would assume most computer people would just assemble their own devices....

But that's the difference between real computer people and you.

[–] boonhet@sopuli.xyz 1 points 43 minutes ago (1 children)

Computer people might own several devices, some of them (particularly laptops) prebuilt, and don't usually gatekeep.

But that's the difference between real computer people and you.

[–] Jakeroxs@sh.itjust.works 1 points 11 minutes ago

Ah yes, tech nerds not at all known to gatekeep lmao

[–] bitwolf@sh.itjust.works 11 points 18 hours ago* (last edited 18 hours ago)

Just make some decent SD Elite laptops, preferably with Linux OOTB, I've been waiting...

[–] scala@lemmy.ml 4 points 15 hours ago (1 children)

But can the MacBook neo have Linux installed

[–] some_guy@lemmy.sdf.org 5 points 11 hours ago (1 children)

Despite the hits Asahi took losing two of it's most prominent devs (one of whom is basically a wizard, as far as I can tell), I expect it to attract more attention than the more expensive devices because it'll have a much wider potential audience. On top of that, lots of groundwork that was laid deconstructing the M1 and M2 chips means the team isn't starting from zero, despite differences in the chip.

It'll take some time, but it's basically guaranteed to happen and I think sooner is more likely than later.

[–] Threeme2189@sh.itjust.works 1 points 5 hours ago

Unless Apply does some weird bootloader locking shenanigans like what happens with Android devices.

[–] melsaskca@lemmy.ca 32 points 1 day ago (3 children)

The perfect time for a relatively cheap Apple laptop when Microsoft is forcing people to buy new hardware just to use their latest version of their operating system. I wonder what the percentage of Microsoft folks who go to the MacBook will be. I wonder what the percentage of users who go the UNIX/Linux route would be. I'm not an apple fan myself so would go linux, but a good business move from Apple though.

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[–] humanspiral@lemmy.ca 10 points 20 hours ago

The industry problem is mainly that RAM makers do not want to piss off Apple, who has already had long term contracts set prior to rampocalypse. But 8gb linux native is a better product for systems that need to be offered at 8gb for affordability.

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