EU fines are working. Not in the sense that they would prevent companies from trying to do shit, but in the sense that they shape up once it has been levied: Understand that those 800m are a shot before the bow. If the behaviour continues, there's going to be daily punitive fines that very quickly become very unaffordable.
I mean, what is the money being used for?
Goes towards the EU budget, reducing the amount the member states have to pay in. In other words Berlaymont doesn't gain anything from levying fines, their budget stays the same.
At least there's only a single way to tell the computer "ok, execute this command". And you see the command written in plain text before you.
And, no, no useful interface is intuitive because computers just have too many functions. There's no intuitive appliance in the world with more than a temperature knob and a timer knob. Knowledge is always required, be that cultural or by RTFM.