this post was submitted on 08 Jan 2025
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[–] Fizz@lemmy.nz 162 points 1 month ago (6 children)

No way, tell me that isnt real. I remember hearing a patent about being able to deliver ads over hdmi but dont tell me it actually got implemented.

[–] carpelbridgesyndrome@sh.itjust.works 169 points 1 month ago* (last edited 1 month ago) (3 children)

That ad is not over HDMI. Its a smart TV it inserts the ad on its own.

[–] unexposedhazard@discuss.tchncs.de 58 points 1 month ago (2 children)

Just dont give the thing internet access then...

[–] sploosh@lemmy.world 34 points 1 month ago (5 children)

That works unless your neighbor had unsecured WiFi. The TVs will phone home in any way they can.

[–] Bytemeister@lemmy.world 23 points 1 month ago

Setup your own WiFi with the same SSID and block all ports. Bonus points, it will drive your neighbors crazy and maybe get them to up their security stance.

[–] SkunkWorkz@lemmy.world 15 points 1 month ago

Open the TV and unhook the Wifi antenna then

[–] beastlykings@sh.itjust.works 8 points 1 month ago (1 children)

Seriously? If this is true... That's insane... I can't even imagine that..

[–] dejected_warp_core@lemmy.world 17 points 1 month ago (2 children)

That's nothing. Check out the Amazon Sidewalk protocol for some real nightmare fuel.

[–] beastlykings@sh.itjust.works 5 points 1 month ago

2019?! How does no one else think this is a bad idea?

I'm flabbergasted..

[–] Jumuta@sh.itjust.works 2 points 1 month ago

holy shit that's horrifying

[–] circuitfarmer@lemmy.sdf.org 5 points 1 month ago (1 children)

It's probably only a matter of time before smart TVs are designed to use mobile data. I can easily see companies doing that to ensure you have no way to avoid the ads.

[–] atlas@sh.itjust.works 3 points 1 month ago

then the tv goes into a faraday cage. simple as

[–] Sixtyforce@sh.itjust.works 1 points 1 month ago (1 children)

Frankly if it ever comes to a time it's impossible to prevent internet connection on any TV for whatever reason in my life, I'll take off the back of the TV and desolder/destroy the transceiver.

[–] owl@infosec.pub 1 points 1 month ago

It will all be integrated into a single SOC. You can remove nothing or everything. In the future we will have tinfoil hats for or TVs.

[–] Dkarma@lemmy.world 2 points 1 month ago
[–] arin@lemmy.world 1 points 1 month ago

That's the same thing to normal people. Technically it doesn't matter which source you are on and you'll still get the ad.

[–] TheOctonaut@mander.xyz 40 points 1 month ago

Why would this need "deliver ads over HDMI". It's on the telly, ie the HDMI signal has already been transmitted and now the TV itself is overlaying web-derived images in one corner, the same way it will overlay the guide or whatever when you open it.

[–] wise_pancake@lemmy.ca 32 points 1 month ago (1 children)

I totally believe this kind of thing could happens, but I’d expect broader outrage if it were.

When I set up my LG tv it wanted to show promoted content on the Home Screen and the screensaver.

I never connect my TV to the internet. People jerk saying they add wireless modems to them but in reality they don’t have to, most prime leave all the telemetry and “AI” features enabled.

[–] kitnaht@lemmy.world 45 points 1 month ago* (last edited 1 month ago) (1 children)

Look up Amazon's "Sidewalk" network. They don't need your internet. They have your neighbors internet.

[–] stetech@lemmy.world 4 points 1 month ago (1 children)

Wrap the sides and back in metal net so it becomes a faraday cage in those directions blocking waves (only half joking? idk if this’d work)

[–] Bytemeister@lemmy.world 4 points 1 month ago (1 children)

WiFi bounces, and can take multiple paths. Won't work.

[–] stetech@lemmy.world 4 points 1 month ago (1 children)

Cover the front too then, noballs.

[–] Bytemeister@lemmy.world 6 points 1 month ago (1 children)

I too, like to buy a brand new 8K OLED TV just to watch it through a microwave door.

[–] stetech@lemmy.world 3 points 1 month ago

If you’re lucky, the mesh interferes with its internal electronics and you’ll have a new grill, too!

[–] adarza@lemmy.ca 16 points 1 month ago* (last edited 1 month ago) (3 children)

picture looks like a 'shop. look at bottom right corner of tv.

but, it's inevitable. corporate greed knows no limit, knows no boundaries.

https://arstechnica.com/gadgets/2024/04/hdmi-customized-ad-insertion-patent-would-show-rokus-ads-atop-non-roku-video/

[–] Ragdoll_X@lemmy.world 36 points 1 month ago* (last edited 1 month ago) (1 children)

Isn't that just the plant blocking part of the TV?

[–] Prunebutt@slrpnk.net 9 points 1 month ago

The plant is also receiving blue/white light from the ad. Pretty sure it's legit.

[–] ddash@lemmy.dbzer0.com 30 points 1 month ago

It's a plant blocking the TV. If this is edited it is actually done really well.

[–] kabi@lemm.ee 13 points 1 month ago

I'm not sure the picture is edited, but in either case, it would be a lot easier to paste it onto a screencap of the game and open that full screen on the tv...

[–] Goblussy@lemmy.world 6 points 1 month ago (1 children)

Lmao you can tell no one on lemmy is a baseball fan. This is a meme making fun of the most recent World Series coverage where for the first time they started showing this dumb “Shohei Ohtani is up to bat in X batters” graphic as you see there

[–] Fizz@lemmy.nz 3 points 1 month ago (2 children)

American sports ads are wild. They will never cease to shock me.

[–] Goblussy@lemmy.world 4 points 1 month ago (1 children)

Sorry I’ll reiterate, this isn’t an ad. The graphic it’s spoofing is shown during the game and is relevant information to it. It was just a bit silly and pandering to people only watching for this one star player.

I don’t know if you follow any sports but imagine if a soccer game popped up a little graphic saying “this star player everyone loves will be substituted into the game in X minutes!” Thats what’s being made fun of here

[–] Fizz@lemmy.nz 1 points 1 month ago

I know. I watch american sports and I was just commenting generally on how many ads are shoveled into the viewing.

[–] StaticFalconar@lemmy.world 2 points 1 month ago (1 children)

When you get told you got got by an online joke and you just double down your own biases.

[–] Fizz@lemmy.nz 1 points 1 month ago* (last edited 1 month ago)

I think my comment was misunderstood. I dont think an american sports ad popped up in front of someones dark souls game. It was just a general comment on how wild american sports ads are. Sometimes I watch NBA and even the replay cam is an ad.

[–] vinayagg@api.clubsall.com -1 points 1 month ago (1 children)
[–] Redjard@lemmy.dbzer0.com 1 points 1 month ago