Technology

20 years ago you could have said "Well, solar panels might be great for sustainability in theory, but the fossil fuel industry is so overwhelmingly powerful and solar panels so bad and expensive, it's absolutely futile."

Now, over 90% of added power plants are renewable, because there was at least some pressure to implement alternatives, and now they have matured enough to become economically viable on their own.

I think there are certain parallels to factory farming and plant-based alternatives + cultivated meat. We know that factory farming is very unsustainable, especially in terms of climate impact, resource use and zoonotic diseases (like bird flu and swine flu). These issues become ever more pressing as factory farming continues. We just won't have a choice at some point but to switch to alternatives that are more sustainable, or everything goes to shit.

Creating demand for the alternatives funds their R&D and furthers their availability, which in turn leads to better products for lower prices, which makes further adoption much easier. Advancing the alternatives might have a much bigger impact than the mere reduction in meat consumption.

The more early adopters, the faster new technologies can advance. That's true for every sustainable industry like solar energy, wind energy, battery storage, electric cars, and also meat alternatives.