this post was submitted on 28 Apr 2026
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Between an exploitative streaming economy and a “cost-of-touring crisis,” buying merch is sometimes the most direct way to get money into an artist’s pocket, even with venue cuts. Just ask Taylor Swift, who, according to Pollstar, made approximately $200 million in merchandise from her 2023 Eras tour dates.
The Environmental Impact of Fast Fashion, Explained
Band T-shirts are sometimes
or even often
the highest quality T-shirts available. Many bands bother to make sure that the stuff they sell is 100% cotton, fair trade, etc. I think I even have some that were made by union labor.
Small local bands tend to source from local manufacturers and distributors. And as they consider their merch a form of advertising, it pays to invest in material that lasts.
But the bigger and more volume-based franchises tend to get their clothes from the same global production and distribution chains as every other Fast Fashion brand. Taylor Swift isn't contracting with a dozen different local print shops per venue to fill an order big enough to saturate a stadium. She's going to the same folks that sell to H&M and Zara.
Yeah I've never cared enough to check and don't own any of her merch but you're probably right in this specific case.