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EA wants to place in-game ads in its full-price AAA games, again (www.techspot.com)

submitted 6 months ago by ForgottenFlux@lemmy.world to c/technology@lemmy.world

118 comments fedilink hide all child comments

EA has tried this before, with predictable results. In 2020, EA Sports UFC 4 included full-screen ads for the Amazon Prime series The Boys that would appear during 'Replay' moments. These were absent from the game when it launched, with EA introducing the ads about a month later, thereby preventing them from being highlighted in reviews. It wasn't long before the backlash led to EA disabling the ads.

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[–] Fiivemacs@lemmy.ca 128 points 6 months ago (3 children)

Good, do it.

Let your player base dwindle some more. I already outright refuse to play EA crap. Fill it with ads, make ads mandatory before and after all loading screen.

Want to equip new gear? Forced ads Want to save? Forced ads

Put so many ads that you make bajillions. Do it ea I dare you.

[–] foggy@lemmy.world 30 points 6 months ago

I hope they do it, shorting their stock will be easy af.

[–] sugar_in_your_tea@sh.itjust.works 18 points 6 months ago (1 children)

Here's another great idea: persistent ads. Have ads take up a portion of the screen always. Players may want to shop while fighting a boss or taking a shot on goal.

[–] brbposting@sh.itjust.works 12 points 6 months ago

Different portions of the screen

Otherwise it’s too vulnerable to a common blocking technology

[–] Wogi@lemmy.world 8 points 6 months ago

An EA exec got hard reading that