this post was submitted on 11 Jan 2025
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Nearly a year since launch, Apple’s Vision Pro still searching for a killer app (www.computerworld.com)
submitted 1 week ago by neme@lemm.ee to c/technology@lemmy.world
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[–] Blackmist@feddit.uk 12 points 5 days ago (1 children)

Apple: You don't need a pen for the iPad.

Artists: We need a pen.

Apple: You don't need a pen for the iPad.

Artists: We need a pen.

Apple: OK here's a pen.

Apple: You don't need a controller for VR.

Gamers: We need a controller.

<---- We are here.

Apple: You don't need a controller for VR.

Gamers: We need a controller.

Apple: OK here's a controller.

[–] dustyData@lemmy.world 21 points 6 days ago (2 children)

It's the same story as with all of VR. People don't like to strap shit to their faces, or anywhere else in their bodies. We barely tolerate watches. Every single person who wears glasses would drop them in a second if any other viable and sustainable alternative shows up. People who use and love VR put up with the fact they have to strap stuff to their faces. 3D cinema failed financially because people didn't want to have to use simple basic glasses. Not everyone can tolerate a third of a kilo on their heads for too long.

[–] Dasus@lemmy.world 10 points 6 days ago

3D cinema failed financially because people didn't want to have to use simple basic glasses.

I have not heard anyone complain about the glasses, but tons of ppl complaining about the movies and tech quality.

Also btw currently there's currently a 127g VR glasses available for PC, and Pimax is coming out with a set that's some 180 I think (Dream Air) but also has eyetracking and whatnot.

But yeah mostly I do agree. I had the original vive and the annoyance of what were basically ski goggles that weighed a ton without any proper straps even was a bit much. It was cool though, especially once Ingot got the pro strap which had the more helmet config with the wheel at the back.

I'm thinking of perhaps seeing if I'll get a set later this year to see how far it's come in 8 years.

[–] FireWire400@lemmy.world 6 points 6 days ago (2 children)

Every single person who wears glasses would drop them in a second if any other viable and sustainable alternative shows up.

Not really, glasses have long since become a fashion statement and many people wear some without needing them.

I need glasses to correct my heterotropia and even if there was some magic cure for that I'm not sure if I'd stop wearing my glasses to be honest; I kinda like them and how they make me look.

[–] WeirdGoesPro@lemmy.dbzer0.com 4 points 5 days ago

I could get laser surgery, but I choose glasses. I prefer how I look with them than without them, and sometimes they double as eye protection.

[–] EngineerGaming@feddit.nl 1 points 5 days ago

I know some people who don't like their glasses, but dislike how contacts feel more. As for me - I don't wear contacts that much because they're a recurring expense.

[–] Macaroni_ninja@lemmy.world 17 points 6 days ago (1 children)

It failed, no need to dance around the subject. It was a very expensive demo product, and nobody wants it.

[–] KairuByte@lemmy.dbzer0.com 11 points 6 days ago (2 children)

I don’t see how this is a failure, because I don’t see this as a legitimate push for adoption.

This was a device that cost as much as a used car, with no real pre release applications, and virtually no preemptive dev kits. The only thing I can see that as is an attempt to mass test a new device type with early adopters.

[–] Macaroni_ninja@lemmy.world 7 points 6 days ago (1 children)

Every single review I saw said the same thing. Its amazing tech, with a big price tag and nobody knew who is it for. The magic wore off pretty quickly and nobody wanted to use it long term.

Would a mass test have this kind of marketing though?

[–] KairuByte@lemmy.dbzer0.com 6 points 6 days ago

It’s Apple dude… who the fuck knows, lol.

Also, I didn’t really see much marketing. But that may just be my pervasive Adblocking.

[–] dustyData@lemmy.world 5 points 6 days ago (1 children)

There are ways of testing for these things that doesn't involve millions of dollars in marketing events (they did flew a bunch of tech influencers to Cupertino) and millions more in manufacturing (factories are expensive as hell). Apple admitted themselves that the number of sales was even lower than their already limited expectations.

[–] AdrianTheFrog@lemmy.world 2 points 6 days ago (1 children)

apple is worth trillions of dollars, a few million is nothing to them

[–] Macaroni_ninja@lemmy.world 2 points 6 days ago (1 children)

A failure is a failure, no matter how small or big. Just because its Apple why brush it off as a happy little experiment?

[–] AdrianTheFrog@lemmy.world 1 points 5 days ago

Did they make money? obviously not.

Will it help them make money in the future? nobody knows. Probably not as much as it could have, we'll have to wait and see.

[–] Agent641@lemmy.world 7 points 6 days ago

USMC kamikaze drone team pilot app, but apple be sleeping on that.

[–] mattlqx@lemmy.lqx.net 3 points 5 days ago

It's unlikely to find one in this incarnation. It has too many limitations in its current form. Apple knew this when it was releasing it but they had sunk so much resource into it they had to get it out there, at least just to see what people might do. And imagine that, devs didn't want to make apps for it because it's yet another device with a new interface that would need specific attention to make a good app for and with a very small user-base, the return is not there. Chicken or the egg problem which has been very common in the VR/AR realm.

I'm sure Apple will take another crack at the form factor, but it might be another few years down the road. I might've even been interested in this model if it had any momentum at all, but it was mostly dead a month after launch.

[–] SkunkWorkz@lemmy.world 6 points 6 days ago

That F1 prototype app and the PGA app look pretty neat but are definitely a niche.

[–] essteeyou@lemmy.world 66 points 1 week ago (2 children)

Hey everyone, check out my app, you just need to spend like $3500 on this bespoke hardware first!

[–] AdrianTheFrog@lemmy.world 2 points 6 days ago

this does raise a good question, if apple intended this as specifically being for developers, why aren't they marketing it as such and encouraging devs that they will release a cheaper headset later?

[–] echodot@feddit.uk 24 points 1 week ago* (last edited 1 week ago) (1 children)

What's doublely stupid is that a developer would have to spend the exact same amount of money to be able to develop an app for the headset. They're not going to do that unless they reasonably sure they're going to make their money back.

[–] ByteJunk@lemmy.world 4 points 6 days ago (1 children)

Probably the dev would have to spend more, usually Dev kits come with a bunch of handy features for debugging/testing, but including SDK and licensing yeah, more money.

[–] Clent@lemmy.dbzer0.com 1 points 6 days ago (1 children)

With Apple the devkit would be a Mac that can run the latest version of Xcode same as any other Apple dev workflow.

[–] ByteJunk@lemmy.world 2 points 6 days ago

Don't you think the goggles would be useful?

In any case I looked it up, seems like apple will just lent them out if you have a solid pitch for a VR APP:

https://developer.apple.com/visionos/developer-kit/

[–] MyOpinion@lemm.ee 45 points 1 week ago (5 children)

If apple would have just supported games from the start and offered optional controls this would be the top vr headset.

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[–] Evotech@lemmy.world 32 points 1 week ago (3 children)

Porn would be it, but apple scared

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[–] thejml@lemm.ee 23 points 1 week ago (6 children)

I feel like that’s saying that my computer monitor needs a “killer app”.

It seemed like a straight forward AR/VR device to me. There’s plenty it can already do… virtual displays and apps in 3d space, privately and on the go is just a start… it’s just WAY too expensive for people to want to do so.

[–] otp@sh.itjust.works 0 points 6 days ago

What made you buy your monitor?

Having a monitor at all has plenty of killer apps: Anything that it displays that you want to use that you wouldn't be able to do otherwise without a monitor.

But your particular monitor? Well, it looks like the Apple VR thing is about 10x to 20x the price of a basic VR headset. Is your particular monitor 10x to 20x the cost of a regular monitor? If so, there probably is some killer app that made you get a fancy monitor. And maybe it's something that no other monitor can do... otherwise, why spend 10x to 20x as much?

If the Apple VR thing also has a computer built in (and its own specialized software), then comparing it to a monitor isn't accurate. It's not a peripheral when it's a standalone device.

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