this post was submitted on 05 Sep 2025
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A lot of Youtube channels are reporting declining viewership lately.

EX1: https://youtube.com/watch?v=cpVnx4_yqTo
EX2: https://www.youtube.com/watch?v=yF0tmhEtVJE

Fun times. Looks like a lot of channels are seeing a decline not just Linus. Hes just the latest to talk about it.

Then I saw this article as well and thought I would share.

Anyone here youtube creators? Are you seeing the same thing, a general downturn in viewership?

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[–] fox2263@lemmy.world 69 points 4 days ago (48 children)

YouTube is hostile to viewers unless you pay them £20 a month.

It’s like 15 ads per 2 mins screen time with 2 being unstoppable and 1 being 3 minutes long. Slightly exaggerated but not far from the truth. It’s horrible. And they slow everything down too, the main video fake buffers whereas when you’re in premium it doesn’t.

I didn’t mind paying a fiver but had to do it via the moon to get it cheap but now they have stopped that.

[–] idefix@sh.itjust.works 33 points 3 days ago (6 children)

They are using automatic dubbing by default here in France! I was horrified the first time.

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[–] Showroom7561@lemmy.ca 15 points 3 days ago (2 children)

I stopped watching LTT videos when they just became long-form ads. Or when everyone five minutes was a sponsored segment.

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[–] PangurBan@lemmy.world 23 points 3 days ago (1 children)

Yeah, because Linus is kinda shit more and more. Hes wholly turned me off from his content over the years because of how he acts, what he says, etc. And you can 'trust me bro' on that.

I really like and appreciate people like Steve. I like what he's doing and how he's doing things. He hasn't become a greedy corpo and hes just a very intelligent and caring person who believes in standing up for what's right; Even if that means calling out a friend in the industry.

I feel like Linus is out of touch with reality. He's not at all down to earth anymore.

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[–] orenj@lemmy.sdf.org 32 points 3 days ago (7 children)

I'm watching less 'tube in general because youtube is obnoxious as fuck. They devote so many resources to getting you to watch ads, it actually causes the whole experience to suffer even with an adblock.

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[–] ProgrammingSocks@pawb.social 41 points 3 days ago (4 children)

Eh. I lost any interest I had with Linus after the whole Gamers' Nexus thing, and I'm definitely staying away after hearing what Louis Rossman had to say about the guy.

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[–] dinckelman@lemmy.world 73 points 4 days ago (14 children)

He will look for answers literally anywhere, except for within.

The tech scene is just not as interesting anymore, and the stuff he specifically covers is even less interesting. But the bigger issue is that everything LMG do is just corporate jank. It was fun when it was home garage jank, with 2 employees, but now it's just miserable and frustrating. And thats not even taking any of the interpersonal issues, or legal drama from recent history

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[–] Jollyllama@lemmy.world 37 points 3 days ago (2 children)

Lol 90% of comments taking the opportunity to hate on LTT and missing the point of the post. Views are dropping for multiple channels.

Also the LTT hate is mostly "He's so rich and out of touch". LTT is the mass produced TV show for tech YouTube. It's meant to be entertaining and easy to watch for the masses. I like watching most of their videos. Gamers Nexus has its place too but it's a different kind of nerd whose a lil more cynical and obsessed with specs, a lot more niche and it shows in the views.

To each their own.

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[–] felipesoc@lemmy.world 29 points 3 days ago (4 children)

I've noticed this in many of the channels I subscribe to, 5 years ago they had something like 1m views on some videos regularly and now only 300k (or similar decline), all of them. Some of them even made videos about it. My guess, and theirs, is YouTube changed the algorithm and also the introduction of shorts.

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[–] JackbyDev@programming.dev 19 points 3 days ago (4 children)

LTT had multiple pretty bad scandals, didn't they? I recently needed to find some technical information and other places had better information. LTT seems to be more of a pop culture tech channel? I don't even really know how to describe what I mean. It's like the reviews are more like fluff pieces I guess? They aren't super duper technical. But I also don't watch them much so maybe I missed something.

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[–] deroyonz@lemmy.zip 57 points 4 days ago* (last edited 4 days ago) (4 children)

The most recent findings from Brodie Robertson were that the vieas to likes ratio skyrocketed, something that LTT also has confirmed on their side in the newer stream, and what seems like similar behavior in DarkviperAU's channel. It seems that the likes are the same or higher, and the actual pay for the ads are basically the same, but the views are reduced. It's as if views were the same but are being displayed lower than usual.

Not that most people here would care apparently, because the majority just wants to shit on Linus above actually having any worthwhile look into any of this stuff

Edit: Some direct links to said videos for whoever is interested

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[–] rafoix@lemmy.zip 20 points 3 days ago* (last edited 3 days ago) (4 children)

So many possible reason.

Linus has a history of scummy behavior which turns people off.

Everything gets boring eventually. Especially things that are supposed to be funny.

Google ads are extra obnoxious making the entire platform more annoying to use and most of us will never pay for youtube. Those ads are not even selling products I would be interested in. Investment scams, car accident claim ads, AI voiced robot panda. It just annoying noise.

Nothing lasts forever.

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[–] r0ertel@lemmy.world 26 points 3 days ago (1 children)

I came here to see if it was the early signs of the demise of YouTube. I secretly want all these content producers to move to a privacy-respecting platform, especially those who produce tech or privacy related content.

Now, for why I don't watch videos anymore, the medium isn't as easily consumed by me. I prefer text. At home, it's noisy and I get interrupted every 90 seconds. I lose interest quickly and fast forwarding isn't as easy as scanning text for a topic shift. My mind wanders on some topics, internally exploring that topic deeper. With text, i can just stop reading. With video, i need to realize that I'm processing a thought and hit pause, then rewind a bit. I get interrupted a lot. On the bus, I need to remember headphones and I hate when people shoulder surf. That's harder to do with text. Give me a plain text RSS feed that I can read anytime.

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[–] arararagi@ani.social 13 points 3 days ago* (last edited 3 days ago) (4 children)

People are jumping the gun on Linus here, but it's real, the Second Wind crew do a great job and their recent videos, even the Fully Ramblomatic series are doing way worse.

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[–] kepix@lemmy.world 28 points 3 days ago

the channel has lost its charm. its just puking out videos, but there is no content. no real hardware tests. only drama and clickbait crap. he has lost the techsavvy part of the viewers on his tech channel with pushing garbage into everyones face.

[–] mctoasterson@reddthat.com 53 points 4 days ago (2 children)

I dunno. Something about the content I think.

A few years back some of their content was fun and interesting. Now lately it's all either "here's a bunch of comparisons of hardware you can't even afford" or "Linus puts some ridiculous tech in his own personal house - thanks for subsidizing his home improvement projects by the way"

I will still watch an occasional video but there are other tech related channels that I enjoy a lot more.

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