My 2¢:
I think it's gamer discourse bleeding out into other fields. Gamers need the newest libraries and the newest drivers or their stuff might not run as well as it possibly could, because gaming is a relatively young but aggressively growing field with the Linux ecosystem in general. Sure games have always been around, but it's never been the focus.
Now that gamers are switching more frequently, and that the average user is likely to play a game occasionally, it's becoming relatively important that packages be up to date for desktop workloads.
