this post was submitted on 28 Feb 2024
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Up to 30% of Apple Vision Pro Returns Are Because Users Don't Get It, Analyst Says::While Vision Pro returns were uncommon, many came down to owners not figuring out its spatial computing.

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[–] WolfLink@lemmy.ml 259 points 8 months ago (4 children)

1% of the headsets are returned. 30% of those returns (0.3% of the overall headsets) are because the user couldn’t figure it out.

This is clickbait.

[–] stoly@lemmy.world 43 points 8 months ago (2 children)

To save me reading what is surely a terrible article, what aren't people getting?

[–] SkyeStarfall@lemmy.blahaj.zone 27 points 8 months ago (1 children)

Frankly, if just 0.3% of buyers return an IT product (especially a novel one) because they "don't get it", that's a massive success in my book. Have you seen users?

[–] stoly@lemmy.world 7 points 8 months ago

I work in IT so the answer is “too many” lol

[–] JustMy2c@lemm.ee 14 points 8 months ago* (last edited 8 months ago)

Returns are very low. If the tittle talks only about a PERCENTAGE OF that low number, while that percentage being a high number, it is easily confused. Confusion is the goal of the modern journalMARKETINGist

Edit: I will not remove or replace the word tittle. I like it.

[–] Buffalox@lemmy.world 22 points 8 months ago

Wow, from all the stories of people returning them for all kinds of reasons, I thought the number of returns was way higher.
That's actually a decent piece of information for the article to include IMO.

[–] STOMPYI@lemmy.world 17 points 8 months ago (1 children)

Good point. But also fuck apple and all the capilistic consumption thriving on over seas suffering.

[–] turkalino@lemmy.yachts 25 points 8 months ago* (last edited 8 months ago) (2 children)

- posted from a non-Apple device (which was also made with over seas suffering)

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[–] Aopen@discuss.tchncs.de 7 points 8 months ago (2 children)
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[–] jordanlund@lemmy.world 80 points 8 months ago

I didn't even have to spend $3,500 to not get it!

[–] gregorum@lemm.ee 34 points 8 months ago (14 children)

I knew a lot of people who returned the first iPhone because they “didn’t get it”. Sometimes new tech takes a while to catch on.

[–] henfredemars@infosec.pub 13 points 8 months ago (1 children)

This article has a really weird way of presenting the statistic. Wouldn't it be equally right to say that most people even those who choose to ultimately return the device found it intuitive?

Doesn't the data kind of say the opposite of the title?

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[–] redcalcium@lemmy.institute 9 points 8 months ago (1 children)

The first iPhone was slick but sucked as a smartphone. Heck, it couldn't even send MMS, copy-paste, gps and the camera can't even record a video! People looking to replace their Symbian or Windows Mobile smartphones would of course be disappointed by the lack of apps and customizations.

[–] gregorum@lemm.ee 5 points 8 months ago

I know. I had it. Biggest thing about the iPhone. Is that what it did and how it worked was very very new and novel. And it looked very very cool. Apple was able to sell it for about three years simply as a fashion accessory, not that it was especially amazing in its features. It wasn’t until the 3GS, or even the iPhone 4 until it was exactly what it had promised to be 

[–] realharo@lemm.ee 7 points 8 months ago

To be fair, the first iPhone did kinda suck in many ways, especially shortly after launch. Only the 2nd or 3rd generation had most of the basics in place.

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[–] Burn_The_Right@lemmy.world 32 points 8 months ago (7 children)

Why are devices like this called "Pro"? Are there people making their living as goggle-laden douche nozzles?

[–] JustMy2c@lemm.ee 27 points 8 months ago (1 children)

Pro is now a marketing term that has nothing to do anymore with its original 'professional'.

[–] RootBeerGuy@discuss.tchncs.de 10 points 8 months ago (1 children)

Well what about these apps then, surely they will change your mind!

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[–] kromem@lemmy.world 23 points 8 months ago

'Pro' just means you can charge more.

It stands for 'Profits'

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[–] shani66@ani.social 19 points 8 months ago (22 children)

Seems like a decent chunk of apple users are just idiots. Not because they don't want the AR, but because the reason is because they couldn't figure it out.

[–] AbouBenAdhem@lemmy.world 30 points 8 months ago* (last edited 8 months ago)

I think the more relevant characteristic isn’t that they’re Apple users, it’s that they have $3,500 to spend on something they don’t understand. That much disposable income tends to promote short attention spans and little patience.

[–] hansl@lemmy.world 12 points 8 months ago (4 children)
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[–] autotldr@lemmings.world 12 points 8 months ago

This is the best summary I could come up with:


Tech bros were vocal with stories about why they were returning their Apple Vision Pros earlier in February.

However, Apple analyst Ming-Chi Kuo found that nearly a third of returns were because users couldn’t figure out how to set up the $3,500 newfangled technology.

“It is noteworthy that about 20–30% of users who return their products do so because they do not know how to set up Vision Pro,” said Kuo in a translated analyst note on Wednesday.

Kuo’s investigation finds that just 1% of Vision Pro owners returned their headsets, which is fairly standard, and less frequent than lengthy essays on social media would have you believe.

Apple’s products are renowned for their intuitive user interfaces, like the iPhone and Mac, but it seems the Vision Pro might be missing the mark in this respect.

Apple is expected to sell more Vision Pros this year than the company original forecasted, according to Kuo, though it still appears to be a niche market.


The original article contains 409 words, the summary contains 163 words. Saved 60%. I'm a bot and I'm open source!

[–] Blackmist@feddit.uk 12 points 8 months ago

If your users don't get what you're trying to do, maybe try to do something better?

As far as I can tell this is a really nice and well built headset, with a great screen, but it doesn't actually do what all the other VR headsets do: Play VR games. Telling that even people already used to forking over large sums to Apple aren't really interested in paying $3500 to arrange iPhone apps around their living room.

[–] RandomVideos@programming.dev 12 points 8 months ago (1 children)

From one video i watched about the apple vision pro, it looked like it had some really cool features

Could you replicate every single one of those features with a google cardboard? I think so, but the extra $34999 is worth it for the apple branding

[–] Moneo@lemmy.world 5 points 8 months ago (1 children)

Could you replicate every single one of those features with a google cardboard? I think so

This is so far from the truth I just have to assume you're making a "joke" and not an apple hater who's too fanatical to form their own opinions.

The vision costs a shit load of money because they've put an abundance technology and R&D into the product to make it capable of things no other VR/AR headset is capable of. By all accounts the screen resolution, response rate, 3D tracking, and gesture recognition create an experience that other headsets can attempt to mimic but will fall short of. Watch MKBHD's videos on it, it's genuinely a really impressive piece of technology.

And yes, they charge more because they are Apple and they know their hoards of loyal followers will buy anything they make.

[–] RandomVideos@programming.dev 5 points 8 months ago

Sorry, i meant all the feaures that looked cool to me, not all of them

Also, yes, it was a joke

[–] nomadjoanne@lemmy.world 9 points 8 months ago* (last edited 8 months ago)

(Setting aside how much I hate Apple for the moment)

A lot of these VR and mixed reality things are much neater in theory than in practice. I have tried the whole virtual-desktop-in-VR thing before and it just isn't really much more productive unless maybe you are really pressed for space. You can just get another monitor, not have to wear a giant gizmo on your head and be able to drink your coffee while you work without issue.

[–] skozzii@lemmy.ca 6 points 8 months ago

I thought it would be more with all the wannabe influencers making YouTube review videos.

[–] NigelFrobisher@aussie.zone 6 points 8 months ago (1 children)

What’s not to get about Face Monitor? If looking at a screen is good then obviously looking at it all the time is more good.

[–] SkyNTP@lemmy.ml 5 points 8 months ago

The inevitable conclusion is that these people bought a product without understanding it.

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