I'm not sure about your definition of AR, but if the camera is showing the real world plus digital content then it's augmented reality.
Here is some definition:
In virtual reality (VR), the users' perception of reality is completely based on virtual information. In augmented reality (AR) the user is provided with additional computer- generated information within the data collected from real life that enhances their perception of reality.
Fuck them.
They take ages to localize Mangas, even famous ones like Jojo. If it wasn't for the community, Manga and Anime would have just a small fraction of attention it has today