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GoPro is in serious financial trouble. Action camera giant is at risk for potential bankruptcy
(www.digitalcameraworld.com)
this post was submitted on 04 Jun 2026
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Technology
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Works for smartphone manufactuters though
The investment payoff on smartphones is much better. If I make my personal computing device I use for several hours per day 5% better that adds up real quick to serious gains. If I make my gopro I use few hours per week 5% better that barely makes me notice it.
The lower use market needs to make much bigger leaps to justify new revisions just because small stuff is not as noticeable.
the smartphone space has way more competition and their market is literally everyone on the planet. there are 6 billion smart phone buyers.
the vast vast majority of whom, do not need the power in most phones. there is no demand for improving phones, they have peaked. Phones are a commodity at this point, like your average desktop/laptop.