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GoPro is in serious financial trouble. Action camera giant is at risk for potential bankruptcy
(www.digitalcameraworld.com)
this post was submitted on 04 Jun 2026
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make action cameras that people want to buy?
instead of pushing the same product with minor updates for greater costs which bring no benefit to the consumer?
They might try making cameras that don't overheat and shut down after 10 minutes....
Precisely. They used to make better products than they do now.
The problems with their products got worse generation on generation. Their older products were more reliable.
Same as it ever was. Line must go up.
1- make good product, make money
2 - make product worse/charge for standard features
3 - cripple existing products, force people to buy new version
Works for smartphone manufactuters though
The investment payoff on smartphones is much better. If I make my personal computing device I use for several hours per day 5% better that adds up real quick to serious gains. If I make my gopro I use few hours per week 5% better that barely makes me notice it.
The lower use market needs to make much bigger leaps to justify new revisions just because small stuff is not as noticeable.
the smartphone space has way more competition and their market is literally everyone on the planet. there are 6 billion smart phone buyers.
the vast vast majority of whom, do not need the power in most phones. there is no demand for improving phones, they have peaked. Phones are a commodity at this point, like your average desktop/laptop.