Companies that reach a certain critical mass really truly become incompetent. I don't mean just evil or profit first, I mean simply incompetent at the most basic aspects of running a business. There are marketing departments that behave as if the entire team is composed of interns frantically googling marketing slang.

Warner Bros, Hasbro, Apple, they're carried by the inertia of their gigantic size and the customers that were alive to have moulded their vision about the company during their good years.

Can't wait for everyone to call it "HBO Max, formerly known as HBO Max".

Are they gonna bring back all the quality content they removed to replace it with reality TV?

Because that's what's dropping subscribers, no one cares about the name.

I had a survey from them where I answered that dropping HBO from their branding was the second stupidest fucking decision they've made since Zaslav became CEO. Second only to removing legacy content and canning complete movies for tax purposes. That was maybe a month and change ago.

Somehow, HBO Max returned.

It never stopped being HBO Max to me.

/it's OK to deadname non-human entities

They canceled all the good shows and replaced them with "reality" tv slop. No one gives a fuck what you call a trash fire, it is still a trash fire.

Inb4 it turns just to HBO and then a nameless entity. It has no name. It just exists. Like death.

Everybody's been calling it HBO the entire god damned time!

HBO was the better name. And even Cinemax is a better name than Max.

I kept calling it HBO Max after the first change.

Most CEOs of entertainment companies are just people with business degrees who wish they were creative, but just aren't.

If they really want customers back

• Finish Westworld (they had one season left) and put it back on the service
• Release the Batgirl movie
• Release the Cyote movie (though I think they actually sold this one)

I think I only call it Max instead of HBO or HBO Max less than 25% of the time. This rebrand was goofy. Still not as bad as Twitter's.

The original change dropping HBO was one of the stupidest branding changes I've ever seen (and there's a lot of competition). To be honest, they'd be better off dropping the Max part instead.

Please use a cw. I almost died laughing.

Damn, these companies are running around like headless chickens.

polygon about to be slop too https://arstechnica.com/gaming/2025/05/gaming-news-site-polygon-gutted-by-massive-layoffs-amid-sale-to-valnet/

Ah, I almost forgot it was officially called Max, they kept the brand 'HBO Max' here. During the rebrand they found out we already had a public broadcaster called 'Omroep MAX', which is often shortened to just MAX in the names of their programs. Trying to claim that name would probably have not gone well for HBO.

Don't forget... people got paid huge amounts to make these decisions 🙄

subscribed to Max

found zero Max Verstappen race wins

cancelled

Are they also renaming their plans? Can't wait to sign up to HBO Max Max

idiots

HBO Sometimes Max

Probably because "Max" sounds more like streaming service for cinemax than HBO. Just bad branding and arguably opens them up to copyright suit.

Why the fuck do they keep changing the name? What happened to HBO Go?

Your move Peacock.

This might be the funniest shit I've read.