this post was submitted on 18 Feb 2026
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Ring’s controversial, AI-powered “Search Party” feature isn’t intended to always be limited only to dogs, the company’s founder, Jamie Siminoff, told Ring employees in an internal email obtained by 404 Media.

In October, Ring launched Search Party, an on-by-default feature that links together Ring cameras in a neighborhood and uses AI to search for specific lost dogs, essentially creating a networked, automated surveillance system. The feature got some attention at the time, but faced extreme backlash after Ring and Siminoff promoted Search Party during a Super Bowl ad. 404 Media obtained an email that Siminoff sent to all Ring employees in early October, soon after the feature’s launch, which said the feature was introduced “first for finding dogs,” but that it or features like it would be expanded to “zero out crime in neighborhoods.”

“This is by far the most innovation that we have launched in the history of Ring. And it is not only the quantity, but quality,” Siminoff wrote. “I believe that the foundation we created with Search Party, first for finding dogs, will end up becoming one of the most important pieces of tech and innovation to truly unlock the impact of our mission. You can now see a future where we are able to zero out crime in neighborhoods. So many things to do to get there but for the first time ever we have the chance to fully complete what we started.”

Archive: http://archive.today/xKxOd

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[–] FauxLiving@lemmy.world 1 points 13 minutes ago
[–] BarneyPiccolo@lemmy.today 6 points 1 hour ago

It's about dogs and crime. Sure.

[–] samus12345@sh.itjust.works 22 points 2 hours ago

I have to say, it's nice that they got called out on this immediately for a change.

[–] Quill7513@slrpnk.net 2 points 1 hour ago (1 children)

fuckin'… they were expanding into dogs to distract from what the system was really for

[–] LordCrom@lemmy.world 1 points 1 hour ago

Hell, they were saying it was for dogs so stupid people would get their heart strings pulled and blindly sign up.

[–] myfunnyaccountname@lemmy.zip 9 points 3 hours ago

Y’all just need to think about the shareholders.

[–] NotMyOldRedditName@lemmy.world 9 points 3 hours ago

No shit Sherlock

[–] discocactus@lemmy.world 5 points 3 hours ago
[–] Adalast@lemmy.world 25 points 5 hours ago (1 children)

And in other breaking news: the sky is blue, tree pretty, and fire hot.

[–] village604@adultswim.fan 3 points 5 hours ago (2 children)

Only if it's a lemon tree.

[–] Elroc@lemmus.org 2 points 1 hour ago

A lemon tree, my dear Watson?

[–] Crackhappy@lemmy.world 2 points 3 hours ago (1 children)

As long as there are no whores about.

[–] faythofdragons@slrpnk.net 2 points 3 hours ago

I bet we could convince the lemon stealing whores to join the lemon party.

[–] mech@feddit.org 11 points 5 hours ago

Off the record, Siminoff could be heard saying "Dogs today, blacks tomorrow and people later."^[Citation needed]

[–] Raiderkev@lemmy.world 15 points 6 hours ago

Lol fucking duh

[–] hector@lemmy.today 41 points 7 hours ago* (last edited 7 hours ago) (1 children)

No kidding? Next thing you will be telling us that chatcontrol and age checks on the internet will be used for more than just protecting kids from pedophiles and be extended to crushing dissent and opposition and democracy itself, and building social scores on us with all information including these cameras that will be used secretly against us in a way we cannot know or challenge to determine our jobs, background checks, police scrutiny, how courts and government treats you, how business treats you, the prices you are offered online and in digital price tag stores (coming soon,) and even what search results you are shown. All calculated by the antichrist's company, for said pedophile or pedophile adjacent politicians deciding which of us are undesirable, and given a way to slip names of people into the bad score list themselves, always a selling perk under the table to leaders.

It's always just a trojan horse to get in the walls. It will never end with finding pets, with stopping child abuse, what have you. They find the instance that no one can disagree with then accuse people of helping child abusers, maybe you are a child abuser yourself! It's not subtle. All done by people that are mostly on the epstein's redacted and unreleased pages for actually fucking children.

[–] LordCrom@lemmy.world 1 points 59 minutes ago

Dont forget claims they also ate children.

[–] Bluefalcon@discuss.tchncs.de 12 points 6 hours ago

What if your kid runs off? Your elderly mother wondered off? A break in was reported down the road? What if all non whites are labeled terrorist? We need to watch you 24/7. Obey

[–] pineapplelover@lemmy.dbzer0.com 13 points 6 hours ago

c/noshitsherlock

[–] Red_October@piefed.world 16 points 7 hours ago

Yeah, we all saw that coming and it's exactly why everyone's freaking out about it.

[–] DarkFuture@lemmy.world 28 points 8 hours ago (1 children)

Why anyone would have non-locally hosted video surveillance in and around their home is beyond me.

You're basically begging corporations/governments to spy on you.

[–] nosuchanon@lemmy.world 14 points 8 hours ago (1 children)

This is what the data centers are for. And also why all hard drive capacity for 2026 has already been sold. Video takes up a massive amount of space.

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[–] ugandan_airways@lemmy.zip 159 points 11 hours ago

No way! It seemed so authentic when they said they’d search for dogs.

[–] resipsaloquitur@lemmy.world 105 points 11 hours ago (4 children)

Imagine spending millions on an ad to alert people to your evil scheme.

Proof that you don’t have to be smart to be rich and powerful.

[–] daychilde@lemmy.world 62 points 11 hours ago (2 children)

It shows you how insular these people must be. That ad was the result of meeting after meeting, plan after plan. They had convinced themselves that the public would eat it up. We would be like "Holy shit that's amazing, let's give you ALL our data and video and privacy!". They actually thought we would go for it. lol.

[–] sanpo@sopuli.xyz 61 points 11 hours ago (2 children)

To be fair, I'm actually pleasantly surprised that people didn't go for it.

It's not like majority of people seemed to give a shit about privacy not too long ago...

[–] Glitchvid@lemmy.world 27 points 10 hours ago

Same.

I was sure the emotional manipulation tactic would be extremely effective. Guess it was a little too blatant, even for the general public.

[–] AbidanYre@lemmy.world 16 points 10 hours ago (1 children)

My 12 year old was sold on the idea. But she's 12 and may love dogs more than people.

[–] BassTurd@lemmy.world 13 points 8 hours ago (1 children)

I'm in my 30s and I like most dogs more than most people.

[–] doctordevice@lemmy.ca 7 points 8 hours ago

Yep, 99% of dogs beat 99.99999% of people. And 99% of cats do the same.

[–] hector@lemmy.today 5 points 7 hours ago

They are megalomaniacs, the owners and ceo's that were chosen by those owners' and their board members. They surround themselves with yes men, anyone telling them they are wrong will be removed from their lives, as they fashion themselves after the president and other leaders above them that do the same.

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[–] 5oap10116@lemmy.world 28 points 9 hours ago
[–] UltraMagnus0001@lemmy.world 5 points 6 hours ago

I'm.... flabbergasted. Unbelievable. Who would've thought?

[–] marlowe221@lemmy.world 111 points 12 hours ago

I’m shocked! Shocked, I tell you.

Ok… I’m not shocked at all.

[–] XLE@piefed.social 28 points 10 hours ago (2 children)

Between Ring and Jeffrey Epstein, it's surprising how explicit criminals are about their criminal intentions.

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[–] foodandart@lemmy.zip 42 points 11 hours ago (5 children)

You know.. here's the thing..

Years ago, I'd be on Reddit and reading the usual rants and raves about the government, and how the public should be wary of it and we are heading into a security state.. and I always positied that the real threat actors WRT privacy and security were going to be companies like facebook and google and the businesses that made internet-connected devices.

Compared to them, as far as data colleciton and surveillance of people - the government was filled with rank amateurs.

I'd consistently get downvoted or pooh-poohed for being "naive."

God fucking dammit.. on this.. I am absolutely pissed off that I was calling this one - and have been - for over a decade.

FML, I hate this SOOOOOO much.

[–] U7826391786239@lemmy.zip 27 points 11 hours ago

edward snowden pretty much spilled the beans on government mass surveillance many years ago, but most people just said "meh...whatever"

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[–] UnspecificGravity@piefed.social 35 points 11 hours ago (1 children)

The whole "find lost dogs" thing was likely the result of a single meeting with the agenda item "how do we sell this thing we are already doing as anything other than mass surveillance for state actors?" They probably ended it early.

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[–] KirbyBoi66@lemmy.org 12 points 9 hours ago

Boycott ring

[–] jabberwock@lemmy.dbzer0.com 3 points 6 hours ago (3 children)

FWIW, Ring announced they were canceling their partnership with Flock a few days ago following the Superbowl ad where they were universally dragged. https://blog.ring.com/about-ring/ring-and-flock-cancel-partnership/

Do I think Ring is still running some sort of analytics on video feeds? Probably. Should you put anything from Amazon directly in the trash? Absolutely.

Silver lining I guess is that public pressure still works at least a little when companies try to go straight dystopian.

[–] LordCrom@lemmy.world 1 points 57 minutes ago

Hell my relatives gifted me an amazon Alexa. I never even opened the box it came in. Lol

[–] DarrinBrunner@lemmy.world 1 points 2 hours ago

They're still doing the same with a different company. Don't remember the name.

[–] SparroHawc@lemmy.zip 3 points 5 hours ago (1 children)

The partnership will happen later on when the noise has died down, and it won't be publicized.

[–] ChunkMcHorkle@lemmy.world 3 points 4 hours ago

Yeah, exactly. That shit's not gone at all. It's just hidden for now. And if we the public don't pay for it directly as a feature, these companies will still scoop up the data and just sell it to each other.

[–] fubarx@lemmy.world 6 points 8 hours ago

Anyone remember "Police Blotter" reports in local papers? Some were funny.

Someone called in with concerns about a neighborhood cat that is "continuously at large."

But they mostly gave people a very dark view of the world outside. This led to metal bars on doors and windows, sale of pricey security systems, and folks walking around scared of their shadow. That all moved over to apps like NextDoor, Citizen, and Ring's Neighbors.

Fear is a primal driver. People on those apps are constantly reporting "odd looking people" in their neighborhood. Not surprisingly, the pet "Search Party" feature goes through Neighbors. Those same users are primed to see bad people everywhere. They will happily accept any feature that promises "zero crime neighborhoods."

ANY feature.

[–] Lettuceeatlettuce@lemmy.ml 2 points 6 hours ago

Breaking News! Multiple forks discovered in kitchen, exclusive coverage tonight at 11:00!

[–] Somecall_metim@lemmy.dbzer0.com 20 points 10 hours ago

I am Jack's complete lack of surprise.

[–] homes@piefed.world 26 points 11 hours ago

They lied?!

[–] kn0wmad1c@programming.dev 3 points 7 hours ago

Sorry, I only have a YouTube link for this: https://youtu.be/ROFblZ_-9q4

If you haven't seen it, Wyse (Ring competitor) released a pretty funny ad about this.

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