this post was submitted on 04 Jun 2026
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[–] pieberry@lemmy.today 5 points 1 hour ago* (last edited 1 hour ago)

Didn't GoPro start requiring online activation of their cameras a while back? Like customers couldn't use it out of the box until they installed the smartphone app and activated it?

Edit: Looks like GoPro did try doing it by using dark patterns first and then getting more aggressive.

https://www.reddit.com/r/gopro/comments/16n6xyr/so_you_need_the_gopro_quik_app_to_activate_the/

[–] Kaligalis@lemmy.world 1 points 1 hour ago* (last edited 1 hour ago)

Nice to see that at least in the hardware market, competition still works. It is normal for companies who don't offer competitive value for the money to just fail. This is how market economies are meant to work.

[–] drmoose@lemmy.world 10 points 5 hours ago (1 children)

GoPro hasn't really done anything for the past 5 years at least. Totally on them.

[–] Nalivai@lemmy.world 1 points 2 hours ago (2 children)

What should they be doing? They are an action camera company, they make action cameras. Do you think they needed to branch out to do energy drinks and lunchables or whatever?

[–] friend_of_satan@lemmy.world 7 points 2 hours ago (2 children)

If they have a solid product and do not want to make "energy drinks and lunchables", the best financial move would be to optimize it. Find ways to make it smaller, lighter, and most importantly, reduce costs.

But if I were in charge, I'd seriously think about trying to eat DJI's drone lunch now that there are FAA rules around foreign drone companies. GoPro is headquartered in San Mateo. Drone design is well known enough that there aren't any hard problems in the way of introducing a decent DJI mini replacement. There may be patents or other non-technical stuff in the way though. But if they could get in on that, it could be immensely lucrative, especially if they can get government contracts.

[–] jj4211@lemmy.world 1 points 1 hour ago

Frankly, that second idea seems really consistent with whatever residual brand value they have.

Unfortunately, they got burned by doing it poorly around 2017 and seem to have been scared off of playing in that space ever.

The first is probably already done but maybe not enough to keep the niche afloat. If the GoPro's need replacement, then they won't have a reputation for durability. If they keep going, then why replace your old one when it already does 4k 60fps? Problem is either they need replacement and erode brand strength, or are durable and can't compete with already owned product. That path probably most likely ends with selling themselves to some other company that will probably slap the name on random Chinese cameras.

[–] quarkquasar@lemmy.world 1 points 1 hour ago

Mini drone that follows/records the user and wide angle panoramas of the surrounding area at the same time.

Get to it, gopro. Be the change you wish to see.

[–] TubularTittyFrog@lemmy.world 13 points 2 hours ago* (last edited 2 hours ago) (1 children)

make action cameras that people want to buy?

instead of pushing the same product with minor updates for greater costs which bring no benefit to the consumer?

[–] Yaky@slrpnk.net 3 points 2 hours ago (1 children)

pushing the same product with minor updates for greater costs

Works for smartphone manufactuters though

[–] TubularTittyFrog@lemmy.world 2 points 2 hours ago* (last edited 2 hours ago)

the smartphone space has way more competition and their market is literally everyone on the planet. there are 6 billion smart phone buyers.

the vast vast majority of whom, do not need the power in most phones. there is no demand for improving phones, they have peaked. Phones are a commodity at this point, like your average desktop/laptop.

[–] AbsolutePain@lemmy.world 5 points 5 hours ago (1 children)

My old Hero 7 is going strong. Yes, there might be cheaper options now, but they were strong options at some point at least.

[–] jj4211@lemmy.world 1 points 1 hour ago

The paradox of a good company and product.

Make a good product with good ownership terms by the customer, and why would there be repeat business?

[–] farmgineer@nord.pub 8 points 8 hours ago

I'm on my second gopro (a hero 10). It will overheat in the shade outside in summer. The battery also crapped out quite early, though they did find another one to send me (I bought it new from them directly, but after newer models released). I don't see myself buying another of their cameras.

[–] fubarx@lemmy.world 13 points 10 hours ago

Between DJI Action 6 and Insta360 X5 on the high end, and the cheap knockoffs on the low end, GoPro is in a big pinch. Unless they pull a totally new rabbit out of the hat.

[–] Fizz@lemmy.nz 18 points 11 hours ago (1 children)

How did they fuck it up that bad. All thry need to do is keep selling an ok camera

[–] stealth_cookies@lemmy.ca 21 points 10 hours ago (1 children)

I disagree there, the market of people who record their outdoors activities was always limited and quickly got boring. Eventually, competitors caught up and many of them focused on products in better form factors for non-extreme sports that were better for a wider range of people. There is a reason why the likes of DJI and Insta360 are the goto products for those that don't utilize larger cameras.

[–] magnue@lemmy.world 4 points 10 hours ago

Yeah I got my hero 7 many years ago and have sat on it. Does the job. If I were to upgrade I'd go the i360 route.

[–] Nighed@feddit.uk 6 points 8 hours ago (1 children)

Everyone is talking about how bad gopros are? My 11 has been fine. Only overheated once on a hot day. My only other complaint is that occasionally the stabilisation doesn't work.

Their cloud storage is completely shit though, didn't use it even when I had it for free.

[–] FatVegan@leminal.space 7 points 8 hours ago

That sounds pretty bad, since you can get a better camera cheaper

[–] betahack@lemmy.world 51 points 14 hours ago (3 children)

.....sooooo what you're saying is they'll be coming out with a GonePro soon?

thank you, thank you....I'll see my way out

The new GoBlo Yourself.

[–] jim_v@lemmy.world 20 points 11 hours ago

I appreciate a good amateur comedian, but I really think you have the chops to GoPro.

[–] XeroxCool@lemmy.world 6 points 10 hours ago (1 children)

Gone Pro sounds like maybe they leveled up from amateur. A lack of them in the future would be NoPro

[–] warm@kbin.earth 179 points 18 hours ago (4 children)

What a crazy fuckup. You have a household name almost for action cameras and you keep releasing overpriced crappy products.

[–] chillpanzee@lemmy.ml 14 points 12 hours ago

They've always been kinda crappy. I don't think that changed so much as competition got better. And then as competition got better, they started doing things like stupidly priced dongles for external audio input. This has been a slow burn in the works for a long time.

[–] Zen_Shinobi@lemmy.world 76 points 17 hours ago (1 children)

And the exact same model just rebranded!

[–] xthexder@l.sw0.com 42 points 17 hours ago (7 children)

Meanwhile my old GoPro Hero 4 is somehow the most reliable action camera I own, and my newer one constantly stops recording due to something. I bought an Insta360 as an alternative a couple years ago and the batteries are all already toast, and last maybe 30 seconds of recording.

[–] saltesc@lemmy.world 16 points 14 hours ago* (last edited 14 hours ago)

my newer one constantly stops recording due to something.

For a while they kept putting the same old processor in that couldn't handle the load. GoPros shutting off due to overheating or recording too long was just normal.

Dunno if it's still the case. I switched to DJI and you can't even compare the two. Quality, smart design, price, reliability; these are not GoPro things. I record for an hour plus sometimes and just flawless. Don't have to think about it.

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[–] dual_sport_dork@lemmy.world 29 points 17 hours ago (1 children)

Agreed. I have a Hero 10 Black and basically every time I go to use it I wind up wanting to hurl it into the sun by the time I'm done. My wife bought it for me as a birthday present a couple of years ago because I asked for one specifically (I didn't know any better, apparently) so it would probably be rude to do so, though.

It overheats, it randomly shuts off, it routinely experiences a firmware crash that renders all of its buttons inoperable and requires pulling the battery to cure. Oh, and it also has a battery life best measured in seconds so you need to keep it plugged in to external power all the time which requires an aftermarket accessory. Brilliant.

With any luck mine will get taken out in some spectacular and marketable fashion, preferably while recording at top quality so I can post it and use the video revenue to buy an Insta Ace or something.

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[–] Ilovethebomb@sh.itjust.works 18 points 16 hours ago

Not almost, "GoPro" is absolutely a household name, they were the only realistic choice for action cameras for an incredibly long time.

It's also a verb, I've heard people talk about "GoPro-ing" something many times before.

Absolutely nuts how far they've fallen.

[–] SnoringEarthworm@sh.itjust.works 39 points 15 hours ago

Now that they've milked the brand dry, my bet is they'll either:

Let it go bankrupt and walk away with the profits, or

Sell to someone who will use what's left of the brand's credibility to drain any remaining suckers hoping for a revival.

[–] BigTrout75@lemmy.world 3 points 9 hours ago

I had one a awhile back. The videos looked great but battery life was a joke. I remember behind baffled by how un-user friendly it was. For a $400 dollar item it's felt oddly outdated when it was new. I just preferred using my phone.

[–] ramenshaman@lemmy.world 14 points 13 hours ago* (last edited 13 hours ago) (1 children)

The specs on that new camera are insane. It can do like 1000 fps.

Edit: 960 fps @ 1080

[–] HertzDentalBar@lemmy.blahaj.zone 2 points 1 hour ago* (last edited 1 hour ago)

By the time I gets to frame 900 it will just overheat lol

[–] OR3X@lemmy.world 62 points 18 hours ago* (last edited 18 hours ago) (1 children)

Not surprising, honestly. DJI had been eating their lunch and GoPro never could figure out how to keep their damn cameras from overheating all the time. Everyone I know switched to DJI.

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[–] TigerAce@lemmy.dbzer0.com 2 points 9 hours ago

Again? This is a recurring event with gopro.

[–] RedEyeFlightControl@lemmy.world 21 points 16 hours ago (1 children)

My last experience with gopro was many years ago trying to get a firmware update for one of my hero 3's. The download links for the firmware was there, but broken. It needed the attention of someone on their web management team.

I tried to get support via email but was told I had to go to the community forums for the issue. I found a thread of dozens of other users also pinging support and complaining of a broken link.

That thread went unanswered by support for months if not a year or two. I think it eventually got fixed, but it put such a bad taste in my mouth that so many people reported that their site was broken and they just ignored it. It was probably something simple like a bad character in the page code somewhere. I decided I wasn't going to support this sort of behavior and have not spent any additional money with the company since then.

It's no surprise to hear they're struggling financially. When you cater to the premium market space, you have to provide premium service.

[–] Lost_My_Mind@lemmy.world 18 points 14 hours ago (4 children)

So many people go to years of business school to get specialized degrees in very specific aspects of business.

When I was younger, I thought they must know what they're doing.

Since then, in the past 20 years I've watched so many huge companies that are too big to fail, go under and cease operations.

I mean for christs sake! How the fuck does SEARS go under???

For any Gen-Z people who may not be firmiliar with Sears, I want you to imagine if you get to age 40, and Amazon just stops existing and goes out of business. Personally I think SEARS in its day was bigger than Amazon is now. You used to be able to buy HOUSES from Sears.

So now I'm older, and I realize one thing. These businessmen with all their degrees and training and world of knowledge don't know the simple fundamental basics of business.

Step 1) Sell a quality product for a reasonable price.

Thats it. There is no step 2. You can try all day to fidget with the numbers, and raise prices, and shrink portions, and decrease quality. All you're doing is nickle and diming your customer base. You're destroying any good reputation you once had. You make an extra 5% profit on that singular sale.....and then lose a customer.

I once worked at a hotel. Every week this guy would come in, and rent a room. He barely used the room. Housekeepers always said it was like 5-10 minutes of cleaning (as opposed to 30-40 minutes). He always paid his room for the night in cash. And never was a problem. I charged $60 a night, which was on the low side for our hotel.

One day he comes in as the owner is with me. He decides to check in the regular. He tries charging $90, and demanded a credit card to be put on file for incidentals. Which is a rule we apply to most guests, but we know this guy isn't going to be a problem. I told the owner we don't need that for him, and he'll pay $60.

The owner argued, so I backed out. Then he and the guest got into an arguement. He didn't pay the $90, he never came back.

I told the owner "When I run my shift, I make sure these housekeepers are providing clean rooms. I make sure the maintence man is on call to fix any break downs. I make sure on my end the computers are functional, and I pass these guests through the checkin process with speed and efficiency. All while doing my best to make you the most money. The tools at my disposal are selling a quality product for a reasonable price. That may sound boring to you. I'm not maximizing profits on short term sales. I'm retaining regular customers through company growth and hospitality. Now I can't do much to make this hotel any higher quality, but I can at least satisfy the reasonable price aspect and try to retain repeat customers. But if you come in here and argue with customers, and run your company with a short sighted mentality, you'll run your hotel into the ground."

He argued with me. And thats when I knew I couldn't stay there much longer. I immediately started looking for a new job. I think a month later I left.

Within 2 years the city shut the place down because they failed a city inspection. Instead of saying "Yes, ok, I'll fix the violations", he instead decided to argue with, and threaten the mayor. Which is when they just straight up shut the property down. He paid 2 million for the property. I know for a fact he didn't make that money back. Then argued with a mayor until he threatened her, which resulted in him losing any chance for a profit.

Now for the kicker.

That story happened in 2019. Just last year the Cleveland Browns announced they were going to build a new stadium. That stadium would be built on land that was on the other side of a highway from where this hotel was.

Meaning, in 2029, once the stadium opens, you could walk out of your hotel room, walk to the end of the property, walk under the highway bridge, and now you're at the stadium. No need for a cab ride, it's a 3 minute walk.

During football season, he could be charging $400 per room, per night, and still be sold out.

Or, maybe the Haslams (owner of the Browns, and also will be the owners of this stadium) would maybe want to buy his hotel. He could have sold it for 20 million. He could have had a highly profitable hotel which is sold out every weekend during football season.

Instead, he took a loss. Because every businessman right now wants to direct the world around them with ego and stuborness.

Just sell a quality product, at a reasonable price. You can use that as a baseline to grow your business.

I felt sorry for you until you mentioned the Browns. Now I feel really sorry for you. Browns Bros Untied!

Where I live now (Philly suburb) there used to be a local bakery which was beloved, but their landlord raised their rent on them and they had to shut down. The location then sat vacant for about 7 years. I'm no finance wizard, but how does it make any sense to go from whatever their rent was previously to zero fucking rental income? A couple of months ago a fucking Wonder finally opened there, so maybe that explains it -- no real business can possibly compete with a company burning through venture capital.

[–] Fubarberry@sopuli.xyz 10 points 11 hours ago (1 children)

Something I've realized is that a lot of management for big publicly traded companies doesn't care about any long term success of the company. They just want to turn a quick profit for a year or two, and then move on to a different company with a severance package and a raise. They will gladly steer a company towards ruin if it makes for a better financial quarter.

[–] Lost_My_Mind@lemmy.world 3 points 11 hours ago

.....stop being right!

[–] artyom@piefed.social 12 points 14 hours ago

When I was younger, I thought they must know what they're doing.

Same. The older I get, the more I realize like 80% of "professionals" don't know what they're doing.

[–] 4grams@awful.systems 5 points 13 hours ago* (last edited 13 hours ago) (1 children)

I had nearly this exact conversation with my son on the way home tonight. Different details, but the same lesson. The world has abandoned practicality in favor of aesthetics and grift. I have quit several jobs because of the awful short term thinking, some of them good jobs that were the envy of my peers.

I start in the public sector next week, where I get to do things that have a direct impact on thousands of people in the state. I was hired specifically because of my practicality. I sincerely hope this is what I’ve been looking for.

[–] Rooster326@programming.dev 1 points 1 hour ago* (last edited 1 hour ago)

Best of luck.

That practicality is going to hit a wall of bureaucracy and what you will find is that when you try to change the system from within, it's not you who changes the system; it's the system that will eventually change you.

Source: Was the practical guy. Got buried in bureaucracy and just like that...

[–] homesweethomeMrL@lemmy.world 22 points 18 hours ago

The Securities and Exchange Commission filing comes after GoPro has already shared that it is considering a potential sale, news that followed a a $93.5 million net loss for 2025 and $432.3 million in 2024.

Psst. Your management is atrocious.

[–] QuandaleDingle@lemmy.world 17 points 17 hours ago (1 children)

Damn, is everything cheap ewaste? Does anyone think about their global impact beyond money?

[–] frongt@lemmy.zip 11 points 17 hours ago

Yes but not companies like GoPro. Or really any public company.

[–] ieatpwns@lemmy.world 20 points 18 hours ago

Clearance GoPros orrrr

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