TV timeouts during the quarters of Madden games. They'll do a skippable halftime recap then 5 minutes of unskippable ads. Make it like a real NFL broadcast.
Games

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Whenever they do something like this it's just a nail in the coffin for me and I am that much less incentivized to ever buy their games
I can't wait to shoot my way around war torn half destroyed cities with pristine advertising signs in the next Battlefield.

Didn't we stop allowing overt advertising in movies and music videos for a reason?
When did that happen?
Years ago there was an rpg based around skittles. Yes skittles. It was a banger, fun as hell. It also flopped because absolutely-fucking no one wants to play an advertisement.
Listen here EA - the world fucking sucks, no one is fucking happy. Can you just focus on making fun fucking things and not take a giant enshitification all over the one things most of us have to keep us from being on top of a water tower with a high powered rifle? Can we have ONE FUCKING THING??!
Hell, 7up had a platformer. Wasn't a bad game
That Xbox BK game, Domino’s Noid game, I think 7up had an othello clone.
The best game that was just an advertisement was Chex Quest. But, I mean, they hired some teenagers who loved Doom to make the game and gave them little to no oversight other than "explain what a healthy breakfast is and include Chex cereal." So they just made a kick-ass Doom clone that only marginally advertises the cereal.
Weirdly enough, there’s been A FEW of these types of games that were based either on a specific product or a specific brand, and they were for the most part, weirdly well done for the times they released in and actually sorta fun.
Off the top of my head, Pepsiman for a specific product and the whole lot of Lego games if we’re talking about a whole product line.
I think that whole genre is called advergames
The Dungeons and Dragons idle game has a champion that is composed of Nerds candy pieces. It's actually a fun character concept because you can switch the nerds around to different colors, each one with a different class that changes how their mechanics work. But it's just so weird seeing candy you can eat alongside Drizzt Do'urden that I never use them.
That Nerf clone of Unreal Tournament was dope
Those Xbox burger king games were legitimately fun....
Sneak king!
That was one of them... Weren't there two others but I agree sneak King was the best.
Chex Quest was legitimately good, but mostly because it was just a Doom mod
I think legos are in their own genre no matter what. That’s like advertising a game franchise.
Candystand.com games went crazy back in the early 2000's
Cool Spot was my jam but I still drank Sprite
EA you're already known as the worst, you don't need to prove the point any more...
Obviously not bad enough because people continue buying them.
Between them, Ubisoft, and Blizzard/Activision, it's been a frantic race to the bottom.
EA to my knowledge just has shitty business practices. Ubisoft at a minimum had a culture of sexual harrassers, possibly assaulters. Blizzard certainly had rapists. Ubisoft also with the pioneering always online DRM for single player games getting back to the games portion of their evils
Kojima or whoever did it before him should've patented it so the disease doesn't spread.
Man, EA just fully doesn't give a shit about making games anymore, eh?
They care very much about making games that get bought.
I foresee this getting their titles kicked off steam, since their developer TOS pretty much forbids this.
obligatory

Finally!
If there's one thing EA's gaming lacked, it was an opportunity to accidentally click on something that tried to charge my credit card.
reminder that saudi arabia's public fund has bought ea. they're trying to squeeze out all the revenue they can. tumble down the enshittification pyramid
That's true, although very simplified. The slightly less simplified version is that Jared Kushner's private equidy firm and the Saudis took a huge loan to buy EA then loaded the company with that debt. EA will be forced to sell a huge chunk of their portfolio and layoff thousands of people. If they survive this somehow they will be a shadow of what once was but more likely they'll simply vanish soon. This shit should be completely illegal but I would lie if I said I'll miss EA. A few people at the top getting filthy rich by destroying the company seems like a very fitting end for them.
I can't wait to see gamers at large fail to boycott this.
I remember when EA was the Goat back in the Commodore 64 days. How far they’ve fallen.
Greatest Offering Around Then?
Because "greatest of all time" implies it's also great now... which is a time.
We can't know what's going to be the greatest of all time in the future, only what's the greatest of all time so far.
It does not. "Greatest of all time back in the day" does not imply it's still the greatest. By your logic the future is also a time. As we don't know it yet, nothing can ever be the greatest of all time, making the term meaningless.
Time is cyclical it seems. They did something just like this 20 years ago.
Rs Vegas 2?
I was thinking the same - i hadn't realised that it ever went away (as I don't play the genres traditionally associated with in game ads).
I remember when Quake Live introduced it, but it never really gained any traction.
A popular server-side mod for Counter-Strike (the 1.6 era) introduced in-map texture substitution for advertising as well... but I think it was pissed on by the community so much that it never saw widespread use.
Sounds like the time is right to try again.
I dunno how many games EA makes set in the past or secondary worlds, but gauranteed it will drop. We may still get scifi games chock full of today's brands.
I haven't purchased any ea games since 2013 and this reminds me why.
"After removing Holiday's Ad Restrictions We estimate we can sell up to 80% of a user's vision without inducing seizures" - Nolan Sorrento
I never play EA slop, so… anyways.