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And that’s basically it!
They're temporarily renaming them "Chilean Sea Bass Crackers".
I thought you were joking. How is this not the Onion?
It's nottheonion 🙃
Edit: also it's marketing! It works. It got us talking about a snack product that no one ever talks about. We're doing it right now.
Unfortunately thinking about them dredges up memories of the taste of cardboard. So I will not be buying them.
For one week. And they can only be bought online.
Well, it's clear they've spared no expense.
Thank you.
"Chilean Sea Bass? Ok, The Onion is losing their touch. Yes, it's absurd, but it's unrealistic. This wouldn't happen in real life."
Not the onion
........wait, what?
It’s the same as when IHOP renamed themselves the International House of Burgers to promote their stupid burger menu then immediately changed back.
I’d love to know how much stunts like this actually convince anyone to consciously or unconsciously purchase more of whatever the marketing team is being paid to promote (I’m guessing nowhere near enough to cover their salaries and the stunt itself).
Most regulatory agencies classify Chilean sea bass as “overfished,”...
https://www.allthingsnature.org/is-chilean-sea-bass-endangered.htm
They changed the name to something which is morally not cool to eat.
Did they put an an "AI" in charge of marketing?
It's intentionally stupid, which is why it's not a permanent change.
They just want people to talk about it, send pictures of it to their friends, etc, and be an avenue for reminding people that goldfish crackers exist.
As a millennial, I'm going to just not buy goldfish crackers for awhile because this is dumb.
But also I haven't been buying them because I'm on a diet and I could eat an entire gallon container in one sitting if left to my own devices.
How many millions did they pay to some yuppie marketing firm to come up with this jack-assery.
temporarily
I knew it!
just a marketing stunt. but watch, when 'goldfish' come back into the stores afterwords.. they're in smaller packages.
Who here actually thinks "goldfish? That's for kids."
The duck is wrong with goldfish?? Someone shoot the marketing manager for this idea
How does this appeal to people? I like goldfish the same. Though Whales are cheaper and taste okie.
Yay capitalism. If you're fading into irrelevance to the point that you print less bags in order to drum up a false sense of scarcity then your product sucks and you should feel bad. Thirst trap gimmicky
How do these dumbass decisions keep getting made? That is the most recognizable fish cracker out there. Are they looking to Musk for ideas? Fire your marketing team, they're blowing your budget on cocaine.
Aw man, no Patagonian Toothfish crackers. Again!
We buy a lot of goldfish in this house. More than most people reading this, I can just about guarantee it.
Please allow me to remind everyone that even Goldfish has gone the shrinkflation route. Maybe if their sales are dipping it's because of their anti-consumer practices.
Not only did the price we paid go up in recent years, but also they changed the size of the large cartons from 30 oz to 27.3 oz.
This is the type of announcement you'd expect to hear on April 1st. 🤔
announcement
*Advert
Do they still taste like sad, slightly burnt air?
No, now they taste that sad slightly burnt air with a tablespoon of salt.
This is fish the they chose?
If I had to choose between adult and child vibes I’d say this fish leans adult
This fish fucks!
Are they at least ill-tempered?
Chilean Mutant Sea Bass Crackers
They could at least strap a frickin laser beam on their head
A sea bass? No, wait - it's at least a C+!
Throws 400 bells at you.
been a goldfish fan for years. change the name all you want. dont fuck with the product
I had to check to make sure that this was not an old April Fools Day joke article.
Slightly off topic, but my favorite April Fools will always be Google changing its name to Topeka and the city of Topeka, Kansas changing its name to Google.
Mostly because I was a teenager and totally bought it.
As far as I know, it's hot in Topeka
The onion?
No.
April fools article?
No.
Did Elon Musk buy the company?
No.
Then I don't understand. Make it make sense!
Im glad their marketing department still does drugs. Makes life less boring.
If I saw the new and old bags next to each other, I probably wouldn't even notice the difference before reading this headline lol. It's basically the same.
Elon Musk didn't buy the company did he? This is the dumbest business decision since he changed Twitter's name to X.
Or did someone just post their April fool's joke way too late?
i present Y, the new goldfish. The offical snack of X for all my smoothbrain followers
I'm an elder millennial and I have had absolutely no problem buying goldfish into adulthood. With this change, i'll inevitably be calling them Chilly SeeBas, so idk how much more adult they're going for in my demographic
Article from 6 months from now:
"Cracker maker Pepperidge Farms filed for a motion to dismiss the class action lawsuit brought against the company by buyers of its 'Chilean Sea Bass Crackers' and the FDA, and the FTC. The crackers contained zero Chilean Sea Bass putting the company's actions clearly in the area of False Advertising and Fraud. When reached for comment the spokesperson for Pepperidge Farms responded 'Its just a prank, bro!'"
Baked Chilean Sea Bass crackers sounds dank as fuck.
What? It's a funny reference to Jurassic Park!